Web Content Specialist

The Hospitals Contribution Fund Of Australia Limited; Sydney; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital/ extras

Family‑friendly certified employer

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on HCF products and services

Job summary

The Hospitals Contribution Fund Of Australia Limited is seeking a Web Content Specialist to bring our brand to life with clear, customer‑focused copy across digital channels. You’ll turn complex healthcare information into engaging content that informs and builds trust.

Work with our Brand and Content team to optimise content for campaigns, SEO and analytics, partnering with Marketing and internal stakeholders in a 12‑month max‑term contract.

Qualifications

• At least five years’ experience in content, communications or digital marketing.
• Strong writing, editing, proofreading and fact‑checking skills across digital formats.
• Experience working in a regulated environment with stakeholder approvals.
• Solid understanding of SEO, analytics, and content optimisation.
• Excellent stakeholder management and ability to handle multiple priorities and deadlines.
• Proactive, collaborative mindset and ownership of ideas for content improvements.
• Passion for customer‑centric content and storytelling to bring a brand to life.
• Experience with AEM, Adobe Analytics, Salesforce Marketing Cloud, JIRA or Confluence is advantageous.
• Healthcare or regulated industry experience is highly regarded.

Responsibilities

• Create engaging, on‑brand content across websites, mobile, email, social media and articles.
• Put members at the centre by turning complex information into clear, accessible content.
• Write, edit and optimise copy to reflect tone of voice, support SEO and drive engagement.
• Partner across Marketing, Digital and internal stakeholders for campaigns and product launches.
• Use analytics to monitor content performance and drive improvements.
• Uphold editorial standards, accessibility and content governance.

Skills

Content writing

Editing & proofreading

SEO & analytics

Stakeholder management

Collaboration

Storytelling

Tools

Adobe Experience Manager (AEM)

Adobe Analytics

Salesforce Marketing Cloud

JIRA

Confluence

Job description

Content Specialist Bring our brand to life through content that makes a difference. Make your words matter at HCF. At HCF, we believe healthcare should be understandable, affordable and high quality for all Australians. As Australia’s largest not‑for‑profit health fund, we put people before profit and are committed to delivering Uncommon Care to our members. We’re looking for a talented Web Content Specialist to bring this purpose to life through compelling, customer‑focused content. Joining our Brand and Content team, you’ll help shape how members experience HCF across our digital channels, turning complex information into clear, engaging and meaningful communications. This is an opportunity to combine your creativity, editorial expertise and digital marketing knowledge to create content that builds trust, strengthens our brand and makes a genuine difference to people’s healthcare experiences.

This is a 12 month max-term contract.

What you’ll do

Bring our brand story to life – create engaging, on‑brand content across websites, mobile, email, social media, articles and other digital channels. Put members at the centre – turn complex information into clear, accessible and useful content that helps people understand their healthcare options. Write, edit and optimise – produce high‑quality copy that reflects our tone of voice, supports SEO and drives engagement and organic growth. Partner across the business – collaborate with Marketing, Digital and internal stakeholders to deliver content for campaigns, product launches and key business initiatives. Use insights to make an impact – monitor content performance, interpret analytics and apply learnings to continually improve the member experience. Champion content excellence – uphold editorial standards, accessibility and content governance, ensuring everything we publish is accurate, consistent and fit for purpose.

What you’ll bring

• At least five years’ experience in content, communications or digital marketing, supported by relevant tertiary qualifications.
• Strong writing, editing, proofreading and fact‑checking skills, with experience producing content across multiple digital formats.
• Experience working within a regulated environment, navigating complex information and stakeholder approval processes.
• A solid understanding of SEO, digital content optimisation, analytics and performance reporting.
• Excellent stakeholder management skills and the ability to manage multiple priorities and deadlines.
• A proactive, collaborative approach, with the confidence to take ownership, share ideas and identify opportunities to improve.
• A genuine passion for creating customer‑centric content and bringing a brand to life through storytelling.
• Experience with Adobe Experience Manager (AEM), Adobe Analytics, Salesforce Marketing Cloud, JIRA, Confluence or agile ways of working would be advantageous.
• Experience in healthcare, health insurance or another regulated industry is also highly regarded.

Why HCF?

At HCF, your work contributes to something bigger. You’ll join a purpose‑led organisation that puts members first and continually looks for better ways to support their health and wellbeing. You’ll have the opportunity to collaborate with talented colleagues across Brand, Marketing and Digital, contribute to meaningful business initiatives and help make healthcare easier to navigate through the power of great content. Our values guide how we work together: Step Forward, Stay Human, Walk in Their Shoes, Make It Better and Get There Together. If you’re passionate about the power of words, love creating content that connects with people and want your work to have a meaningful impact, we’d love to hear from you. Help us bring Uncommon Care to life, one piece of content at a time.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not‑for‑profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member‑centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose‑driven passion We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member‑focused.

Wellness and work‑life balance

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best.

Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family‑friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio‑economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Our values inform the way we do things. They help us build the culture we need to realise our purpose. Our values are to: Step Forward Get There Together Make it Better Stay Human Walk in Their Shoes.

We’ve invested in our people and teams to ensure they’re equipped to reach their career goals. We help team members expand their skill sets and develop personally through various internal and external courses, as well as broaden their on‑the‑job experience through transfers, secondments or promotions.