Web Content Producer

Switch; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Switch is seeking a bright, energetic Content Producer to join our growing agency, working across Switch and our Mattaki SaaS platform. You will create, manage, and deliver high-quality content across platforms.

You will work with internal teams, external partners and subject matter experts to ensure content is engaging, informative, and aligned with marketing goals. Experience with AI in workflows is highly valued.

Qualifications

• 3+ years industry experience in a content producer related role.
• Experience creating and producing blog posts, social posts, videos, podcasts and other multimedia content.
• Excellent editing and proofreading skills with strong attention to detail.
• Knowledge of CMS and content production workflows.
• Experience with SEO to optimise content for discovery platforms.
• Familiarity with analytics tools to measure content performance and impact.
• Strong organisational and project management skills to meet deadlines.
• Excellent communication and collaboration with internal teams and external partners.

Responsibilities

• Create, manage and deliver high‑quality content across platforms and media formats.
• Develop and implement content strategies aligned with marketing goals.
• Manage content creation from ideation to delivery, on time and within budget.
• Collaborate with teams, partners and SMEs to ensure engaging and relevant content.
• Optimise content for search engines and discovery platforms, ensuring accessibility and compliance.
• Measure campaign effectiveness using data and insights to improve engagement.
• Maintain brand voice, tone and messaging across content and channels.
• Oversee content calendar and coordinate production resources as needed.

Skills

Content production

SEO

Analytics

Project management

Editing

Communication

Education

University Degree or TAFE level equivalent

Tools

Adobe Creative Suite

Photoshop

CMS

Job description

Switch, the Platinum Sitecore implementation partner and award winning agency is seeking a bright, energetic, Content Producer to join our growing agency. You will be working across Switch & our Mattaki SaaS platform.

The successful candidate MUST be based in Australia and will have proven experience in the enterprise digital solutions space. Recruiters, please do not contact us in relation to this or other roles.

As a Content Producer, your primary responsibility will be to create, manage, and deliver high-quality content across various platforms and media formats. You will work closely with internal teams, external partners, and subject matter experts to ensure that all content is engaging, informative, and relevant to the target audience. Additionally, you will be responsible for developing and implementing content strategies that align with the organisation's overall marketing and communications goals. It is expected that you have exhibitable experience of using AI in the workflow of your previous roles.

You will need to have a strong understanding of the latest content trends, technologies, and best practices, and be able to use this knowledge to inform content strategy and production. You will need to be able to manage the content creation process from ideation to delivery, ensuring that all content is delivered on time, on budget, and to the required quality standards.

As a Content Producer, you will play a critical role in helping to build brand awareness and support the organisation's overall marketing and communications goals. You will need to be able to create and produce high-quality written, visual, and multimedia content across various platforms and media formats, such as blog posts, social media posts, video, and podcasts. You will also need to be able to ensure that all content is optimised for search engines and other discovery platforms, and that it meets all relevant accessibility and compliance requirements.

In summary, as a Content Producer, you will be responsible for developing and delivering high-quality content that engages and informs the organisation's and our clients target audience.

Main Duties & Responsibilities

• Working across both Switch and Mattaki customers with quality, high levels of accuracy and attention to detail
• Develop and implement content strategies that align with the organisation's overall marketing and communications goals
• Create and produce high-quality written, visual, and multimedia content across various platforms and media formats, such as blog posts, social media posts, video, and podcasts
• Manage the content creation process from ideation to delivery, ensuring that all content is delivered on time, on budget, and to the required quality standards
• Collaborate with internal teams, external partners, and subject matter experts to ensure that all content is engaging, informative, and relevant to the target audience
• Optimise content for search engines, AEO & GEO and other discovery platforms, and ensure that it meets all relevant accessibility and compliance requirements
• Measure and analyse the effectiveness of content campaigns, using data and insights to optimise content performance and improve engagement with the target audience
• Keep up-to-date with the latest content trends, technologies, and best practices, and use this knowledge to inform content strategy and production
• Work closely with stakeholders to ensure that all content is consistent with the organisation's brand voice, tone, and messaging
• Manage the content calendar, ensuring that all content is scheduled and published according to the agreed timeline
• Identify and manage content production resources, such as freelancers or agencies, when required.
• Utilise AI in your workflow to increase efficiency and productivity.

The Team

• Understand other team disciplines requirements and capabilities, work collaboratively to solve project problems.
• Provide constructive and considered critique to peers.
• Positively respond to and implement feedback.
• Understand, respect and communicate effectively with fellow team members’ roles and responsibilities.
• Continuously build and maintain trust with the team in your work.

The Business

• Ensure delegated work meets customer expectations and stays within commercial boundaries, and communicate any issues to other team members to ensure customer satisfaction and commercial management.
• Understand tasks and interdependencies, work with peers to meet project timelines and commercial goals, and communicate effectively when risks are identified.
• Estimate work with consideration of customer budget, providing multiple options if necessary.
• Understand assigned tasks, clarify objectives and work within commercial limitations.
• Plan and identify limitations in delivering within commercial boundaries.
• Communicate effectively when facing conflicts in meeting expectations within assigned time or hours.

Skills & Experience

Qualifications

• University Degree or TAFE level equivalent in a relevant field is preferred but not required

Experience

• 3 + years industry experience in a content producer related role
• Experience in creating and producing various types of content, such as blog posts, social media posts, videos, podcasts, and other multimedia content
• Excellent editing and proofreading skills, with a keen eye for detail and accuracy
• Knowledge of content management systems (CMS) and experience with content production workflows
• Experience with SEO and other digital marketing techniques to optimise content for search engines and other discovery platforms
• Familiarity with analytics tools to measure content performance and effectiveness
• Strong organisational and project management skills to manage the content creation process and meet deadlines
• Excellent communication and interpersonal skills to work effectively with internal teams, external partners, and subject matter experts.

Skills

• Proficiency with Adobe Creative Suite, including Photoshop to create and edit visual content such as images, graphics, and other multimedia assets.
• Excellent editing skills with an ability to craft compelling and engaging content for various media and platforms.
• Strong attention to detail and accuracy, ensuring that all content is free from errors and conforms to industry standards and best practices.
• Knowledge of content management systems (CMS) and other digital marketing tools and platforms to manage and distribute content across various channels and media formats.
• Experience with SEO techniques and other digital marketing strategies to optimise content for search engines and other discovery platforms.
• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritise workloads, and meet deadlines.
• Analytical skills to measure and analyse the performance of content campaigns, using data and insights to optimise content and improve engagement with the target audience.
• Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and subject matter experts, and to ensure that all content is consistent with the organisation's brand voice and messaging.
• Ability to work independently as well as part of a team, take initiative and ownership of projects, and proactively seek out opportunities for improvement.
• Familiarity with the latest content trends, technologies, and best practices to stay up-to-date and informed about the industry and deliver innovative content ideas and strategies.

About Switch

Switch is an award winning team of digital natives, recently we've won Sydney Design Awards, Good Design Awards, Sitecore Experience Awards and shortlisted in the B&T Awards for best digital transformation. We’re a pretty relaxed bunch, we are a multiple award winning agency that loves delivering solutions that really help our customers.

We are an equal opportunity employer that has recently developed solutions for HIA, Bridgestone, Frasers Property Group, Cancer Council, Dairy Australia, Ausgrid and CA ANZ.

• Help drive an industry best platform even further with your own ideas!
• Work with a super talented team
• Build on your experience
• Have a voice and make a difference

Let’s Get Started

Excellent rewards, a fantastic work environment and awesome career opportunities await the right person - be part of a growing and dynamic business.

Remuneration is at market rate, reflective of your skills and experience.

This position is based in our Sydney office at Level 5, 100 Market Street, Sydney NSW 2000 and supports hybrid working environments (In Office & WFH or fully remote).

Employment at Switch

Switch is an equal opportunity employer - we celebrate the diversity of our team and we believe that those focused on producing the best work create the greatest outcomes for our customers and themselves.