Digital Content Producer

Suncorp Group; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Shine platform

Performance incentives

Hybrid work

Parental leave

Study support

Wellbeing coaching

Employee discounts

Volunteer leave

Job summary

Suncorp Group is seeking a Digital Content Producer to create, maintain and optimise customer-facing content across its digital channels. The role emphasizes accuracy, accessibility and brand tone alignment, with responsibilities to ensure content is citable, AI-ready and compliant.

You will work to improve engagement, trust and discoverability while supporting multiple brands, including governance in a regulated environment. Hybrid working and ongoing learning are offered.

Qualifications

• Two+ years of experience creating or maintaining customer-facing digital content in a regulated environment
• Experience planning and producing content that supports digital strategy and business objectives
• Ability to adapt tone to differentiate brands and ensure content discoverability

Responsibilities

• Plan, create, maintain and optimise content across customer-facing digital channels.
• Use AI-assisted tools with human review to improve content quality and capacity.
• Collaborate with Search Insights & Discoverability to optimise for search and AI relevance.
• Structure content to support discoverability and reuse in AI-generated responses.
• Interpret content performance insights to improve outcomes.
• Work within content governance in a regulated environment.

Skills

Content production

Editorial judgement

AI-assisted tools

SEO/content strategy

Agile / JIRA

Stakeholder collaboration

Content governance

Education

Tertiary qualifications in a relevant discipline

Tools

JIRA

AI-assisted content platforms

Job description

• Permanent opportunity - *Please note this is a full-time opportunity
• Sydney, Melbourne or Brisbane

Job Description

Digital Content Producer

We’re looking for a Digital Content Producer to create, maintain and optimise customer-focused content across Suncorp’s digital channels.

In this permanent role, you’ll ensure our content is accurate, accessible and aligned with the distinct tone of voice of each Suncorp brand. You’ll create and improve content that clearly answers customers’ questions, builds trust and is structured so that it can be effectively understood, cited and recommended by search engines and large language models.

Reporting to the Manager, Digital Content Production, you’ll contribute to the execution of our Digital Content strategy by proactively identifying, prioritising and delivering content improvements informed by customer, business and search insights.

Your work will help improve customer engagement, trust and discoverability while maintaining clear differentiation across Suncorp’s brands and supporting each brand’s identity and value proposition. All content produced must meet relevant quality, compliance and accessibility standards.

More Specifically, You Will

• Participate in prioritisation discussions to ensure tasks and initiatives delivering the greatest business value are addressed first.
• Plan, create, maintain and optimise content across customer-facing digital channels.
• Use approved tools and techniques, including AI-assisted content generation and review platforms, to increase production capacity and improve content quality.
• Apply appropriate human review and editorial judgement to AI-assisted outputs.
• Identify opportunities to improve the quality, readability and freshness of content across our digital channels.
• Work closely with the Search Insights & Discoverability team to ensure content is optimised for search and aligned with strategy.
• Structure content to support discoverability, citation and reuse in AI-generated responses.
• Interpret customer, search and content performance insights and apply them to improve content outcomes.
• Apply content authority principles, including EEAT, expert attribution and trust signals.
• Work within established content governance frameworks and the requirements of a regulated environment.
• Maintain your knowledge of digital content best practices, tools and ways of working.
• Share practical guidance with the team to help content production remain effective and aligned with evolving standards.
• Work independently, manage competing priorities and collaborate with stakeholders to deliver agreed outcomes.

What You’ll Bring

• At least two years’ experience producing, maintaining or optimising content for customer-facing digital channels in a comparable in-house, agency or regulated-environment role.
• Demonstrated experience planning and producing customer-focused digital content that supports business objectives and an agreed digital strategy.
• The ability to adapt content style and tone to create clear differentiation between brands.
• Practical experience using AI-assisted tools for content research, drafting, optimisation and quality review.
• Strong editorial judgement and the ability to assess and refine AI-assisted outputs.
• Experience structuring content for search discoverability, citation and reuse in AI-generated responses.
• The ability to interpret customer, search and content performance insights.
• An understanding of content authority principles, including EEAT, expert attribution and trust signals.
• Experience working within content governance frameworks and regulated environments.
• Agile planning experience and the ability to use JIRA effectively to manage workflow.
• The ability to manage competing priorities and collaborate across digital, marketing, product, risk, compliance and legal functions.
• An inquisitive mindset, with a willingness to learn, experiment and try new approaches.
• Tertiary qualifications in a relevant discipline are desirable.

How You’ll Work

To succeed in this role, you’ll:

• Understand your role requirements and deliver timely, high-quality outcomes while continually looking for ways to improve.
• Deliver on commitments, communicate genuinely and directly, and support fair outcomes.
• Work through challenges and raise risks when needed.
• Listen to customers, advocate for their needs and take action to deliver the right outcomes.
• Explore different ways of working and identify new solutions.
• Adapt to changing business needs and learn from experience.
• Support others, share your knowledge and take ownership of team goals.
• Invite different views and experiences to encourage diverse perspectives.
• Contribute positively to the team, celebrate others’ successes and support everyone’s safety and wellbeing.

What You’ll Enjoy

• Access our award-winning Shine platform – your central hub for exclusive perks, wellbeing support, career development, and recognition. Shine has been recognised for excellence in employee experience, making it easier than ever to access what matters most to you.
• Opportunity to receive performance-based Incentives and Suncorp shares for eligible employees
• Hybrid working, flexible leave, 20 weeks paid parental leave, and up to 5 days paid flexible leave annually
• Paid study support, career breaks, on-the-job learning, and a $1,000 referral bonus for eligible employees
• Free wellbeing coaching, a dedicated Employee Council, and confidential EAP access
• Discounts at 900+ retailers, Fitness Passport, and reduced super fees
• Paid volunteer leave, donation matching, and unlimited emergency response leave
• Diversity is celebrated through employee resource groups and inclusive policies for all families

Explore Our Full Benefits

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