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Cotton On is seeking a Trend Director to lead Supre's creative product vision, shaping how the brand presents to our youth customer with trend-led, commercially successful product.
You will define and evolve Supre's trend point of view, translating global insights into opportunities that keep the brand relevant, distinctive and customer-focused. You will lead a team and work across Buying, Planning, Production, Marketing and Customer teams to ensure cohesive ranges.
Future work besties loading.
We are an Australian owned brand, driven by our people.
We’re committed to creating inclusive and positive experiences where everyone is valued and inspired.
We’re hiring. You in?
ABOUT THE ROLE
We have an exciting opportunity for an experienced Trend Director to join our Supre team. In this role, you will partner closely with the Head of Product to define and lead the creative product vision for the brand, shaping how Supre shows up for our customer through relevant, trend-led and commercially successful product.
You will play a pivotal role in defining and evolving Supre's trend point of view, leveraging global fashion, cultural and consumer insights to identify seasonal and long-term product opportunities. By connecting customer mindset, emerging trends and brand DNA, you will create a clear and compelling creative direction that keeps Supre relevant, distinctive and customer-focused.
This role involves setting the strategic trend and creative direction across key looks, silhouettes, colours, prints, fabrication and graphics, while working cross-functionally with Buying, Planning, Production, Marketing and Customer teams to ensure product ranges are cohesive, relevant and commercially considered.
You will rapidly analyse emerging trends, cultural shifts and customer behaviours, translating insights into actionable product opportunities that influence future range development and support business growth. Through a strong understanding of the youth customer, you will identify opportunities to evolve best sellers, introduce newness and strengthen the brand's connection with its audience.
Working collaboratively across the business, you will ensure trend and product direction is consistently expressed across product, stores, online, campaigns, visual merchandising and customer communications. You will also lead compelling trend storytelling that brings key looks and product moments to life, creating engaging customer experiences across all touchpoints.
As a leader, you will inspire and develop a high-performing Trend team, fostering a culture of curiosity, creativity, collaboration and ownership. You will build capability across the function while acting as the creative voice of the brand, creating alignment across teams and continually refining future product direction through customer, sales and market insights.
SKILLS & EXPERIENCE
BENEFITS
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.