Trend Director

Cotton On Group; Melbourne; On-site; AUD 130,000 - 180,000; Full time

Benefits offered by this job

Flexible schedule

Chadstone office

Wellness centre access

Staff discounts

Wellness support

Job summary

Cotton On Group is seeking an experienced Trend Director to lead Supre’s creative product vision. You will partner with the Head of Product to shape how Supre remains trend-led, relevant and commercially strong for our youth customer.

The role spans trend direction, storytelling and cross-functional collaboration to deliver cohesive ranges. You will analyse global fashion and consumer insights, evolving Supre's trend POV and translating it into impactful product opportunities that grow the brand

Qualifications

• Degree or equivalent in Fashion Design, Trend Forecasting, Creative Direction or similar.
• Proven senior leadership experience in fashion retail, preferably youth/female brands.
• Ability to engage and influence senior leaders across Buying, Planning, Production, Marketing and Customer teams.

Responsibilities

• Define and lead the creative product vision for the Supre brand.
• Set strategic trend direction across looks, silhouettes, colours, prints, fabrication and graphics.
• Translate insights into commercially relevant product opportunities and range development.
• Lead trend storytelling across product, stores, online, campaigns and communications.
• Inspire and develop a high-performing Trend team with a culture of curiosity and collaboration.
• Ensure trend direction is consistently expressed across all customer touchpoints.
• Build alignment across teams and refine future product direction through market insights.

Skills

Trend forecasting

Creative direction

Stakeholder engagement

Communication & storytelling

Youth fashion knowledge

Leadership

Cross-functional collaboration

Strategic planning

Brand strategy

Education

Fashion Design degree

Trend Forecasting degree

Creative Direction background

Job description

We are an Australian owned brand, driven by our people.

We’re committed to creating inclusive and positive experiences where everyone is valued and inspired.

ABOUT THE ROLE

We have an exciting opportunity for an experienced Trend Director to join our Supre team. In this role, you will partner closely with the Head of Product to define and lead the creative product vision for the brand, shaping how Supre shows up for our customer through relevant, trend-led and commercially successful product.

You will play a pivotal role in defining and evolving Supre's trend point of view, leveraging global fashion, cultural and consumer insights to identify seasonal and long‑term product opportunities. By connecting customer mindset, emerging trends and brand DNA, you will create a clear and compelling creative direction that keeps Supre relevant, distinctive and customer‑focused.

This role involves setting the strategic trend and creative direction across key looks, silhouettes, colours, prints, fabrication and graphics, while working cross‑functionally with Buying, Planning, Production, Marketing and Customer teams to ensure product ranges are cohesive, relevant and commercially considered.

You will rapidly analyse emerging trends, cultural shifts and customer behaviours, translating insights into actionable product opportunities that influence future range development and support business growth. Through a strong understanding of the youth customer, you will identify opportunities to evolve best sellers, introduce newness and strengthen the brand's connection with its audience.

Working collaboratively across the business, you will ensure trend and product direction is consistently expressed across product, stores, online, campaigns, visual merchandising and customer communications. You will also lead compelling trend storytelling that brings key looks and product moments to life, creating engaging customer experiences across all touchpoints.

As a leader, you will inspire and develop a high‑performing Trend team, fostering a culture of curiosity, creativity, collaboration and ownership. You will build capability across the function while acting as the creative voice of the brand, creating alignment across teams and continually refining future product direction through customer, sales and market insights.

SKILLS & EXPERIENCE

• Qualification / degree in a relevant field i.e. Fashion Design, Trend Forecasting, Creative Direction or similar
• Extensive experience in a similar Trend Director, Creative Product Leadership or Design Leadership role within fashion retail, ideally youth or female fashion brands
• The ability to engage and influence senior business leaders and key stakeholders across Buying, Planning, Production, Marketing and Customer teams
• Proven high level of trend forecasting and creative direction capabilities, with the ability to translate global, cultural and consumer insights into commercially relevant product opportunities
• Proven communication and storytelling skills with the ability to drive influence, create alignment and deliver strong business outcomes
• Proven experience in applying customer, sales and market insights to inform product direction, strengthen brand relevance and drive commercial performance
• Demonstrated deep understanding of youth culture, consumer behaviour and global fashion trends
• Demonstrated high level organisation and strategic planning skills
• Established leadership skills to develop and support the team to deliver trend, product and brand strategy outcomes

BENEFITS

• Flexible working options & people‑first leave initiatives
• State of the art office in Chadstone with 360 views of Melbourne.
• Access to our world‑class Geelong Support Centre, with an in‑house restaurant & state‑of‑the‑art wellness centre featuring free gym & holistic health services
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
• Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life‑changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [e-mail] so we may support you in completing the job application process.