Travel Marketing Communications Specialist

NRMA; Cairns Regional; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Travel discounts

MyNRMA membership

Discounts on NRMA insurance

Job summary

Coral Expeditions in Cairns is seeking a passionate marketing professional who thrives on storytelling, initiative and multi-project delivery. You’ll partner with product, reservations, sales and marketing to craft compelling campaigns that connect travelers with remote destinations.

From email campaigns and website content to guest communications and campaign analytics, you’ll translate travel passion into engaging content for experienced, curious travellers.

Qualifications

• Experience in marketing communications, content marketing, PR or digital marketing.
• Exceptional writing and editing skills.
• Strong attention to detail and organisational skills.
• Confidence working with CRM and email marketing platforms.
• Curiosity, initiative and a willingness to contribute ideas.
• A genuine passion for travel and storytelling.
• The ability to understand and engage with mature, well-travelled audiences.

Responsibilities

• Write and edit clear, engaging copy for websites, email newsletters, press releases, social media, and brochure collateral in line with brand guidelines and customer profile.
• Work with Customer and Product teams to ensure up to date and correct information across all communication channels.
• Work with Brand to ensure all copy is line with brand guidelines and accurately tells the Coral Expeditions story.
• Ensure marketing and reservations database is up to date and clean.
• Appropriately segment and prepare data for email sends
• Be confident analysing data and providing insights and recommendations
• Plan and execute communication elements of marketing campaigns, ensuring they align with overarching company goals and brand guidelines.
• Track ROI on activity and report performance to business through dashboards and reports
• Prepare guest communications which are accurate, engaging and convey the Coral Expeditions voice.
• Utilising tools such as Google Analytics and Mailchimp will be able to provide meaningful reporting and analysis to the broader commercial team.

Skills

Marketing communications

Content marketing

PR

Digital marketing

Writing

Editing

CRM

Email marketing

Tools

Google Analytics

Mailchimp

Job description

Coral Expeditions in Cairns is seeking a passionate marketing professional who thrives on storytelling, initiative and multi-project delivery. You’ll partner with product, reservations, sales and marketing to craft compelling campaigns that connect travelers with remote destinations.

From email campaigns and website content to guest communications and campaign analytics, you’ll translate travel passion into engaging content for experienced, curious travellers.