Travel & Experiences Marketing Manager: Growth & Loyalty

RACV Limited; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Discounts across RACV products

Collaborative culture

Career development opportunities

Job summary

RACV Limited seeks a Marketing Manager for Travel & Experiences in Melbourne to lead strategy and execution across the customer journey. You will own positioning, campaigns, audience insights and ROI, partnering with product, pricing and channels to drive awareness, enquiries and bookings.

You will shape distinctive, insight-led marketing that adds member value, leverages AI opportunities, and sustains RACV's trusted, premium travel offering.

Qualifications

• Proven experience leading full-funnel marketing across brand, demand, conversion and retention
• Strong ability to translate customer insights into growth strategies
• Demonstrated success in cross-functional collaboration with product, pricing and channels
• Experience with marketing automation and measurement frameworks
• Excellent storytelling, presentation and data-visualisation skills

Responsibilities

• Define and execute positioning, messaging and portfolio strategy for RACV Travel & Experiences
• Lead integrated campaigns across brand, demand, conversion and retention
• Identify high-value audiences using insights and propensity modelling
• Develop campaign and content strategies across paid, owned, earned, partner and 1:1 channels
• Drive awareness, enquiries and bookings while growing member value and loyalty
• Optimise journeys, landing pages and nurture programs for conversions
• Manage budgets and deliver measurable ROI
• Provide commercial insights to guide decisions and forecasts
• Monitor market trends and AI-enabled opportunities to stay competitive
• Collaborate with product, pricing, distribution, digital and analytics teams
• Mentor peers and share best practices across marketing function

Skills

Full-funnel

Brand strategy

Demand generation

Customer insights

Stakeholder influence

Analytics & storytelling

SFMC (Marketing Cloud)

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

RACV Limited seeks a Marketing Manager for Travel & Experiences in Melbourne to lead strategy and execution across the customer journey. You will own positioning, campaigns, audience insights and ROI, partnering with product, pricing and channels to drive awareness, enquiries and bookings.

You will shape distinctive, insight-led marketing that adds member value, leverages AI opportunities, and sustains RACV's trusted, premium travel offering.