Growth Marketing Leader | Data-Driven & Hybrid

RACV Limited; Melbourne; Hybrid; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Discounts on RACV products

Hybrid working model

Career development opportunities

Job summary

RACV Limited is seeking a Growth Marketing Leader in Melbourne to build, optimise and future-proof RACV's growth engine across owned and paid channels. You will lead a team to develop growth roadmaps, run experiments, and use customer insights to boost acquisition, engagement and lifetime value.

Hybrid working and diverse growth initiatives are on offer. You will influence Product, Digital, Data and Marketing teams, shaping strategies across CRM, lifecycle marketing, ecommerce and performance

Qualifications

• Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.
• Proven success building growth pipelines, experimentation programs or optimisation roadmaps.
• Strong understanding of customer journeys, conversion optimisation, segmentation, personalisation and customer lifecycle marketing.
• Experience using customer data, analytics and experimentation to drive acquisition, engagement, retention and customer lifetime value.
• Commercially focused decision-making with strong analytical capability and a data-driven approach.
• Proven ability to influence and collaborate across Product, Digital, Data and Marketing teams.
• Experience leading teams and developing capability in complex, multi-product organisations.

Responsibilities

• Build and manage RACV's growth pipeline.
• Lead growth planning and optimisation.
• Drive experimentation and measurable impact.
• Connect paid and owned growth.
• Lead and develop a high-performing team.

Skills

Growth marketing

Digital optimisation

CRM

Lifecycle marketing

Ecommerce

Performance marketing

Analytics platforms

Tools

Analytics platforms (e.g., GA)

Job description

RACV Limited is seeking a Growth Marketing Leader in Melbourne to build, optimise and future-proof RACV's growth engine across owned and paid channels. You will lead a team to develop growth roadmaps, run experiments, and use customer insights to boost acquisition, engagement and lifetime value.

Hybrid working and diverse growth initiatives are on offer. You will influence Product, Digital, Data and Marketing teams, shaping strategies across CRM, lifecycle marketing, ecommerce and performance