Marketing Manager - Travel & Experiences

RACV Limited; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Discounts across RACV products

Collaborative culture

Career development opportunities

Job summary

RACV Limited seeks a Marketing Manager for Travel & Experiences in Melbourne to lead strategy and execution across the customer journey. You will own positioning, campaigns, audience insights and ROI, partnering with product, pricing and channels to drive awareness, enquiries and bookings.

You will shape distinctive, insight-led marketing that adds member value, leverages AI opportunities, and sustains RACV's trusted, premium travel offering.

Qualifications

• Proven experience leading full-funnel marketing across brand, demand, conversion and retention
• Strong ability to translate customer insights into growth strategies
• Demonstrated success in cross-functional collaboration with product, pricing and channels
• Experience with marketing automation and measurement frameworks
• Excellent storytelling, presentation and data-visualisation skills

Responsibilities

• Define and execute positioning, messaging and portfolio strategy for RACV Travel & Experiences
• Lead integrated campaigns across brand, demand, conversion and retention
• Identify high-value audiences using insights and propensity modelling
• Develop campaign and content strategies across paid, owned, earned, partner and 1:1 channels
• Drive awareness, enquiries and bookings while growing member value and loyalty
• Optimise journeys, landing pages and nurture programs for conversions
• Manage budgets and deliver measurable ROI
• Provide commercial insights to guide decisions and forecasts
• Monitor market trends and AI-enabled opportunities to stay competitive
• Collaborate with product, pricing, distribution, digital and analytics teams
• Mentor peers and share best practices across marketing function

Skills

Full-funnel

Brand strategy

Demand generation

Customer insights

Stakeholder influence

Analytics & storytelling

SFMC (Marketing Cloud)

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

At RACV, we're looking for a Marketing Manager - Travel & Experiences to lead the strategy and execution behind one of our most exciting growth portfolios. RACV Travel & Experiences helps members plan and book memorable holidays, from curated packages and guided tours to cruises and accommodation, with exclusive member value and the reassurance of expert, personalised support. Reporting to the Senior Manager Travel & Experiences, you'll own the full customer journey, building awareness and demand, driving enquiries and sales, and inspiring loyalty and repeat purchase.

What sets the offer apart is the white-glove experience delivered by RACV's travel agents: people who know the little things can make a big trip special and provide bespoke advice that takes the stress out of travel. Your opportunity is to bring that proposition to life in market, creating distinctive, insight-led marketing that makes more travellers choose RACV, converts interest into bookings and builds enduring member value. It is a rare role combining strategic thinking, creativity, customer insight and performance marketing with the chance to shape the next chapter of a trusted Australian brand's travel offering.

What You'll Be Responsible For

• Defining and bringing to life the positioning, messaging and portfolio strategy for RACV Travel & Experiences, centred on exclusive member value, expert advice and a differentiated white-glove service
• Leading integrated, marketing campaigns across brand, demand generation, conversion and retention
• Identifying high-value audiences and using customer insights, behavioural data and propensity modelling to inform investment decisions
• Developing campaign and content strategies across paid, owned, earned, partner and 1:1 channels
• Turning the strength of RACV's travel proposition into measurable growth by driving awareness, enquiries, bookings, cross-sell and customer lifetime value
• Optimising customer journeys, landing pages, nurture programs and conversion pathways
• Managing marketing budgets and ensuring investment delivers measurable ROI
• Establishing performance frameworks and delivering commercial insights to inform decision making
• Monitoring market trends, competitor activity and changing travel behaviours to keep RACV relevant and competitive
• Exploring emerging technologies, channels and AI-enabled opportunities that improve marketing effectiveness and customer outcomes
• Acting as a trusted marketing partner across product, pricing, distribution, digital, analytics and business teams
• Mentoring and sharing best practice across the broader marketing function without direct people leadership accountability.

About You

You're an experienced marketing professional who combines brand thinking, customer insight and commercial focus to drive growth across the customer journey.

You'll bring:

• Proven experience leading full-funnel marketing strategies across brand, demand generation, conversion and retention
• Strong commercial acumen with the ability to connect marketing investment to revenue and business outcomes
• Expertise in integrated campaign planning and delivery across multiple channels
• Experience using customer data, segmentation and insights to identify and prioritise growth opportunities
• A track record of improving customer journeys, conversion performance and campaign effectiveness
• Confidence influencing senior stakeholders and working within complex, matrixed organisations
• Strong analytical, presentation and storytelling skills
• Experience with marketing automation platforms such as Salesforce Marketing Cloud
• Curiosity about emerging technologies and experience adopting AI tools to improve marketing outcomes
• The judgement to know where AI can enhance performance and where human creativity, oversight and customer understanding matter most.

We offer

• Discounts and benefits across selected RACV products and services.
• A collaborative and inclusive culture where your ideas and expertise are valued.
• Career development opportunities within one of Australia's most recognised member organisations.

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.