Growth-Driven Marketing Leader – Resorts & Events

RACV; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Discounts on RACV products

Career development

Collaborative culture

Job summary

RACV is seeking a Senior Marketing Manager to lead marketing for Resorts and Conferences & Events. You will shape demand and preference across a diverse portfolio, working with product, sales, digital, brand and creative teams to deliver connected, insight-led campaigns that lift bookings and member engagement.

You will guide strategies across destinations, events, weddings, meetings and corporate offerings, while leading a team and leveraging data and AI to drive innovation and results.

Qualifications

• Senior marketing leadership experience.
• Proven ability to drive demand and growth.
• Experience across CRM, digital, media and brand marketing.

Responsibilities

• Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.
• Translate business objectives and customer insights into growth priorities.
• Balance brand building, acquisition, retention and revenue performance.
• Lead a high-performing marketing team and allocate portfolio investments.

Skills

Strategy

Leadership

Demand generation

CRM

Digital marketing

Brand management

Data analytics

Stakeholder leadership

Tools

Marketing tech

Content tools

Job description

Senior Marketing Manager – Resorts & Conferences & Events

At RACV, we're shaping memorable leisure, travel and event experiences across one of Australia's most distinctive member-owned portfolios. As Senior Marketing Manager - Resorts & Conferences & Events, you'll lead marketing for RACV's Resorts and our growing Conferences & Events business, helping more members, customers and corporate clients discover exceptional stays, events and experiences.

This is a high-impact leadership opportunity to build demand and preference across a diverse portfolio of destinations, accommodation styles, dining, wellbeing, golf, weddings, conferences, meetings and special events. Working closely with product, sales, 1:1, digital, brand, social, media and creative teams, you will create connected, insight-led marketing that lifts awareness, grows direct bookings, strengthens member engagement and supports commercial performance. You'll also lead an experienced team and help define the next chapter of marketing at RACV, leveraging data, technology and AI to drive innovation, effectiveness and growth.

What You'll Be Responsible For:

Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.

Translate business objectives and customer insights into clear growth priorities.

Balance brand building, acquisition, retention and commercial performance across the portfolio.

Identify opportunities to unlock incremental demand, optimise seasonal performance and maximise revenue.

Drive Demand, Occupancy and Revenue

Use customer, booking, market and commercial data to influence occupancy, yield and visitation outcomes.

Build strategies that drive direct bookings, customer acquisition and lifetime value.

Monitor performance and optimise investment to maximise marketing effectiveness and return.

Grow RACV Resorts and Conferences & Events

Develop destination, seasonal and portfolio-wide campaigns that drive awareness and demand.

Support growth across conferences, meetings, corporate events, weddings and celebrations.

Partner with Sales teams to strengthen pipeline generation and conversion performance.

Create Connected Member and Customer Experiences

Bring together CRM, digital, content, media, web, app and on-property communications into seamless customer journeys.

Develop exclusive member propositions, benefits and experiences that differentiate RACV in market.

Use leisure experiences to deepen engagement with RACV membership beyond traditional product categories.

Lead a High-Performing Team

Inspire, coach and develop a team of marketing professionals.

Manage portfolio investment, planning and prioritisation decisions.

Build capability across commercial marketing, digital, data and AI-enabled marketing practices.

Champion innovation, experimentation and continuous improvement.

About You

You're a strategic and commercially focused marketing leader who knows how to drive growth through customer insight and data led decision making.

You'll bring

Significant senior marketing experience within hospitality, travel, tourism, leisure, membership-based organisations, or other complex consumer-focused businesses, with a proven ability to engage both consumer and business audiences

Proven success developing integrated marketing strategies linked to measurable commercial outcomes.

Strong expertise across demand generation, acquisition, CRM, digital, media and brand marketing.

Experience working with revenue, occupancy, booking, customer and performance data to guide decision-making.

The ability to manage multiple products, brands, properties or customer segments simultaneously.

Strong stakeholder leadership and influencing capability.

Experience leading and developing high-performing teams.

A forward-thinking approach to AI and emerging marketing technologies.

We offer

A flexible hybrid working model.

Opportunities to work on innovative growth areas including electrification and home services.

Discounts and benefits across selected RACV products and services.

A collaborative and inclusive culture where your ideas and expertise are valued.

Career development opportunities within one of Australia's most recognised member organisations.

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

Application process

You can learn more about RACV at careers.racv.com.au. Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. Please submit your CV via the link below.

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