Traffic Product Leader — ANZ Launch & Growth

United Rentals; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Income Protection Insurance

Employee Resource Groups

Work-Life Balance & Perks

Career development support

Health and wellbeing programs

Job summary

United Rentals is seeking an experienced Product Leader to own the Traffic product line in Australia and New Zealand. You will drive launch strategies and day-to-day management, collaborating with sales, marketing, operations, procurement and asset management to hit commercial goals.

You will identify market needs, translate insights into scalable requirements, build supplier networks and risk controls, and lead pricing initiatives while ensuring safety and regulatory compliance across both

Qualifications

• 5+ years Traffic products experience
• Product management expertise with proven launch and scaling success
• Strong commercial acumen and strategic thinking
• Exceptional cross-functional leadership and stakeholder engagement
• B2B marketing strategy, pricing, and segmentation knowledge
• Ability to build and implement processes across distributed teams
• Business case development and presentation skills
• Self-motivated with strong multitasking capabilities in fast-paced environments

Responsibilities

• Lead strategic planning and market research for the Traffic product line in Australia and New Zealand
• Identify customer needs, competitor gaps, and emerging trends
• Translate insights into product specifications and scalable operational models
• Establish supplier networks for installation, maintenance, and transport
• Develop asset management processes
• Create safety documentation (SWMS/SOPs)
• Manage implementation timelines and cross-functional collaboration
• Build comprehensive marketing strategy
• Lead technical marketing programs (SEO, SEM, social media, EDM)
• Oversee creation of marketing collateral
• Develop operational procedures for vehicle hire
• Ensure all branches and sales staff are trained on product features, processes, and systems
• Provide ongoing support materials
• Create sales tools and training programs
• Work with regional leaders to drive awareness, adoption, and KPI performance
• Develop pricing strategy aligned with market dynamics and profitability
• Manage rollout of pricing tools and training across the business
• Monitor KPIs and deliver profit targets
• Develop business cases for investment decisions
• Ensure regulatory compliance, safety standards, and risk mitigation in both markets

Skills

Traffic products experience

Product management

Strategic thinking

Cross-functional leadership

B2B marketing strategy

Pricing strategy

Process implementation

Business case development

Multitasking in fast-paced settings

Job description

United Rentals is seeking an experienced Product Leader to own the Traffic product line in Australia and New Zealand. You will drive launch strategies and day-to-day management, collaborating with sales, marketing, operations, procurement and asset management to hit commercial goals.

You will identify market needs, translate insights into scalable requirements, build supplier networks and risk controls, and lead pricing initiatives while ensuring safety and regulatory compliance across both