Tourism Development Officer - Marketing

Indigo Shire Council; Beechworth; On-site; AUD 60,000 - 80,000; Full time

Job summary

Indigo Shire Council in Beechworth, Victoria, is seeking a creative marketer to promote this beautiful destination. The short-term fixed-term role through to 10 February 2026 offers hands-on experience in digital content, campaigns and tourism promotion.

You’ll create social media, website and marketing content, plan tourism campaigns and work with local businesses to boost their online presence and visitor appeal. A recent graduate or early-career marketer is welcome.

Qualifications

• This role prefers experience in marketing or tourism content creation.
• Ability to create engaging digital content for social media, websites and campaigns.
• Comfort collaborating with local businesses and communities on promotional projects.

Responsibilities

• Create engaging social media, website and marketing content to promote Indigo Shire.
• Help plan and deliver tourism campaigns, events and destination marketing projects.
• Work with local tourism businesses to grow their digital presence and visitor appeal.
• Gain experience in tourism marketing, communications, reporting and industry development.

Skills

Writing

Communication

Content creation

Social media

Project management

Education

Recent graduate or early-career marketer

Tools

Canva

Adobe Creative Suite

CMS

Social media platforms

Job description

About Indigo Shire Council

Indigo Shire Council is located in picturesque North East Victoria, amidst Australia's most significant collection of historic towns, with offices in Beechworth, Yackandandah, Rutherglen and Chiltern. Blend your career with a regional lifestyle by enjoying the food, wine, history, natural landscapes, sports, and hobbies on offer.

About Indigo Shire Council

Indigo Shire Council is located in picturesque North East Victoria, amidst Australia's most significant collection of historic towns, with offices in Beechworth, Yackandandah, Rutherglen and Chiltern. Blend your career with a regional lifestyle by enjoying the food, wine, history, natural landscapes, sports, and hobbies on offer.

Indigo Shire Council offers a dynamic workplace where you can make a real difference in our vibrant rural community.

We prioritise your growth with ongoing professional development and offer flexible work arrangements to support a healthy work/life balance.

About the role - fixed term temporary position through to 10 February 2026

This short-term fixed-term role is a great opportunity for someone passionate about marketing, tourism and digital content to gain hands‑on experience promoting one of Victoria's most beautiful destinations.

You’ll help create campaigns, social media content and tourism initiatives that inspire people to visit and experience Indigo Shire.

What You'll Do

• Create engaging social media, website and marketing content to promote Indigo Shire.
• Help plan and deliver tourism campaigns, events and destination marketing projects.
• Work with local tourism businesses to grow their digital presence and visitor appeal.
• Gain experience in tourism marketing, communications, reporting and industry development.

About You

This role is perfect for someone who is creative, organised and passionate about marketing, tourism and digital storytelling. We’re looking for a motivated team player who enjoys creating engaging content, building relationships with local businesses and communities, and bringing marketing campaigns to life.

We’re Looking For Someone Who

• Has strong writing, communication and content creation skills, with an eye for detail and a passion for creating engaging digital content.
• Is confident using social media, website content management systems, marketing platforms and creative tools such as Canva or Adobe.
• Can manage multiple priorities, meet deadlines and deliver marketing campaigns and projects in a fast-paced environment.
• Enjoys working with people, building relationships with tourism operators, community groups and stakeholders, and has a genuine interest in tourism, destination marketing and PR.

This role would suit a recent graduate, early-career marketer or tourism professional looking to gain hands‑on experience across digital marketing, content creation, events and tourism promotion.

Mandatory Checks And Pre-employment Requirements

• 2 x Reference Checks
• Current Driver's Licence
• National Police Check

Interested?

For further details, refer to the position description attached or contact Chloe Powell, Tourism Development Coordinator for a confidential discussion on 03 5728 8000.

Discover more about our beautiful region by exploring the townships of Rutherglen, Beechworth, Yackandandah and Chiltern.

To Apply

Please submit your resume, cover letter and a separate document addressing each of the Selection Criteria questions, these can be found on the last page of the Position Description.

Applications close Thursday 15th October 5pm - shortlisting may commence before the close date.

Indigo Shire Council is an Equal Opportunity Employer. We value diversity and inclusion and we welcome candidates from all backgrounds. If you have a reasonable adjustment, support, or access requirement, we encourage you to inform us through your application or email [e-mail].

Why Choose Indigo Shire Council?

We are deeply committed to our Purpose of Making Life Better in Indigo Shire by prioritising our community's needs at every level. Our Values of being safe and supported, committed and having integrity, being collaborative and open, and being strategic and professional create a culture where everyone feels valued and empowered. Our work is highly dynamic and our workplace thrives on flexibility, offering you the opportunity to shape your professional journey in line with your unique needs and aspirations.

We Offer

• Flexible Working Arrangements: We recognise that flexible working arrangements can assist employees in maintaining a healthy work/life balance. Flexible working arrangements offered to our staff include, revised starting and finishing times, part time hours, working from home and time in lieu.
• Training, Development and Career Progression Opportunities: We provide training opportunities for career growth through internal and external programs.
• Parental Leave: Permanent full time or part time employees are entitled to generous parental leave provisions including primary, secondary and grandparent leave.
• Social Club Membership: The Social Club creates opportunities for staff to interact with each other. Employees can join the social club and enjoy access to a wide range of social and recreational activities and discounts.
• Employee Assistance Program: A free confidential offsite counselling program is available for employees and their immediate family members (living in the employee's household) to use at any time during or outside work hours.