Team Leader Visitor Economy

Central Coast Council NSW; Central Coast; On-site; AUD 104,000 - 121,000; Full time

Benefits offered by this job

9-day fortnight

On-site at The Entrance VIC

Job summary

Central Coast Council NSW is seeking a Team Leader Visitor Economy to direct the Visitor Services team and support tourism marketing, industry services and destination initiatives across the Central Coast. You will oversee projects, information services, accreditation and partnerships to deliver high-quality community value.

The role requires leadership, strategic planning and a strong focus on customer service, with salary progressing to a maximum on successful assessment of skills and

Qualifications

• Experience leading a visitor economy or tourism team in a high-volume customer service environment.
• Proven ability to develop, implement and evaluate tourism/destination management strategies with clear objectives and outcomes.
• Strong leadership with experience coaching and developing teams to deliver quality, customer-focused outcomes.
• Demonstrated budget management and project delivery experience.

Responsibilities

• Lead the delivery of the Destination Management Plan and visitor economy initiatives.
• Guide and develop a customer-focused team, including Visitor Services staff and volunteers.
• Build strong partnerships across industry, government, business and the community.
• Oversee day-to-day work of the Visitor Services team and support marketing, industry services and destination initiatives.
• Oversee projects, visitor information services, accreditation activities and stakeholder partnerships.
• Create a supportive, productive and customer-focused team environment.
• Ensure quality customer service and value for the community.

Skills

Leadership

Stakeholder engagement

Budget management

Project management

Team coaching

Education

Degree in Tourism/Marketing/Business

Job description

Central Coast Council NSW – The Entrance NSW

Rewrite the Future by leading initiatives that strengthen the Central Coast visitor economy and showcase our region as a destination of choice. Bring your leadership, destination management expertise and collaborative approach to a role that creates lasting value for our community and visitors.

• Lead the delivery of Council's Destination Management Plan and visitor economy initiatives
• Guide and develop a customer-focused team, including Visitor Services staff and volunteers
• Build strong partnerships across industry, government, business and the community

About the role

As Team Leader Visitor Economy, you will lead the day-to-day work of the Visitor Services team and support the delivery of tourism marketing, industry services and destination initiatives across the Central Coast. You will oversee high-quality projects, visitor information services, accreditation activities and stakeholder partnerships while creating a supportive, productive and customer-focused team environment.

This position is required to provide quality customer service and create value for the community.

Applicant Profile

To be successful in this role, you will have:

• A degree qualification in Tourism, Marketing, Business or a related field, or demonstrated contemporary experience in a similar role supported by ongoing professional development
• Extensive experience leading a visitor economy or tourism team in a high-volume, multifaceted customer service environment
• Proven experience developing, implementing and evaluating tourism and destination management strategies with clear objectives and outcomes
• Strong leadership capability, with demonstrated success in coaching and developing teams to deliver quality, customer-focused outcomes
• Demonstrated project and budget management experience, including delivering projects on time and within budget
• High-level stakeholder engagement, communication, negotiation and partnership development skills
• Sound knowledge of relevant industry standards, legislative requirements, principles and current trends
• The ability to assess and interpret information, provide specialist advice and develop practical recommendations

The commencing salary for this position is up to $104K. Central Coast Council also provides progression opportunities for employees to progress up to the maximum salary of $121K on completion of assessment of skills and/ or performance plus 12% superannuation

• We have a permanent full-time role available
• This role will be able to access a 9 day fortnight
• This role is located primarily at the Visitors Information Centre, The Entrance but may be required to work at the Wyong Administration Building.

Want to know more?

The contact person for this role is Bianca Gilmore, Section Manager Events Marketing and Visitor Economy. You can contact Bianca on 0455 174 ***.

This position will close for applications at midnight on Sunday, 25 October 2026.