Tactical Marketing Intern – Data-Driven Luxury Brand

BMW Group; Adelaide; On-site; AUD 53,000 - 61,000; Full time

Benefits offered by this job

Great Pay

Work-Life Balance

Additional Benefits

Job summary

Rolls-Royce Motor Cars, part of the BMW Group, is offering a Tactical Marketing internship for a placement year starting July 2027 at Goodwood. You will support data-driven marketing by analysing campaigns, localising content, coordinating projects, and aiding automation with Salesforce Marketing Cloud.

This is a hands-on role within a luxury brand, with exposure to regional and central teams. You should be studying Business, Data Science, Marketing, or related fields, and bring strong

Qualifications

• Studying Business, Data Science, Mathematics, Statistics, Marketing, or similar.
• Strong analytical and communication skills.
• Detail-oriented and well organised.
• Strong problem-solving skills and a willingness to learn.
• Basic Excel or data visualisation skills.
• Knowledge of CRM/marketing tools (e.g. Salesforce, HubSpot).
• Enthusiasm for automotive and luxury brands.
• Interest in marketing metrics and data-driven decision-making.

Responsibilities

• Core Marketing & Execution: Digital campaigns across global markets; content localisation; project coordination.
• Performance & Funnel Analysis: Analyse client funnel and identify trends and regional variations.
• Data-Driven Recommendations: Develop actionable insights and action steps to improve conversions.
• Marketing Automation: Assist with automated email campaigns in Salesforce Marketing Cloud.
• Data Quality & Compliance: Maintain CRM data accuracy and support governance.
• Stakeholder Collaboration: Work with CRM, Marketing, Data Science, Legal and external partners.

Skills

Analytical skills

Communication

Detail-oriented

Organised

Excel basics

CRM tools

Salesforce

Education

Undergraduate study in Business/Data Science/Math/Stats/Marketing

Tools

Salesforce Marketing Cloud

CRM systems

Job description

Rolls-Royce Motor Cars, part of the BMW Group, is offering a Tactical Marketing internship for a placement year starting July 2027 at Goodwood. You will support data-driven marketing by analysing campaigns, localising content, coordinating projects, and aiding automation with Salesforce Marketing Cloud.

This is a hands-on role within a luxury brand, with exposure to regional and central teams. You should be studying Business, Data Science, Marketing, or related fields, and bring strong