Strategic Social Planner for Brands (Remote)

MASH; Sydney; Hybrid; AUD 90,000 - 120,000; Part time

Job summary

MASH is seeking a Social Media Strategist & Planner for a refreshed organic social strategy for a well-known Australian beverage brand. This freelance sprint runs 1-3 months with remote/hybrid format, delivering a practical playbook for how organic social should work over the next year.

Work from existing strategy and brand platform, translate audience insight and category learning into clear recommendations for Meta, YouTube and Reddit, plus a concise 8–10 page strategy/playbook and a 12‑month

Qualifications

• 8+ years of experience in social strategy, content planning, brand communications or closely related discipline.
• Developed practical social strategies for consumer, beverage, FMCG, lifestyle or culturally relevant brands.
• Deep understanding of Meta (Facebook/Instagram/Reels/Stories) and organic performance.
• Working understanding of YouTube and Reddit for community and discovery.
• Knowledge of creators, UGC and community participation to strengthen a brand’s ecosystem.
• Ability to connect platform behaviour and cultural insight to brand and business objectives.
• Strong ability to simplify insights into clear, actionable recommendations.
• Ability to work independently and drive a short strategic sprint without heavy process.
• Desirable: strong understanding of Australian culture and social behaviour.
• Desirable: experience with alcohol brands and responsible marketing requirements.

Responsibilities

• Review the existing social strategy, brand positioning, current content and relevant materials.
• Understand objectives, audiences and challenges through client onboarding.
• Incorporate platform algorithms, consumer behaviour, cultural trends and category best practice.
• Assess competitors and category activity to inform strategic choices.
• Define the role organic social should play in the wider communications ecosystem.
• Define objectives, audience priorities and key community segments.
• Develop content pillars, themes, tone of voice and community principles.
• Recommend balance of planned, reactive and culturally responsive content.
• Define content formats and publishing cadence.
• Identify opportunities across creators, UGC and community participation.
• Define the organic role of YouTube and Reddit alongside Meta-first strategy.
• Consider how platforms contribute to search and AI discoverability.
• Build a clear measurement framework with practical KPIs.
• Translate strategy into prioritised recommendations for execution.
• Develop an 8-10 page strategy/playbook and executive summary.
• Recommend a 12-month implementation roadmap.
• Present the strategy and incorporate feedback through a structured review process.

Skills

Social strategy

Content planning

Brand communications

Australian culture awareness

Stakeholder briefing

Independent working

UGC strategy

Job description

MASH is seeking a Social Media Strategist & Planner for a refreshed organic social strategy for a well-known Australian beverage brand. This freelance sprint runs 1-3 months with remote/hybrid format, delivering a practical playbook for how organic social should work over the next year.

Work from existing strategy and brand platform, translate audience insight and category learning into clear recommendations for Meta, YouTube and Reddit, plus a concise 8–10 page strategy/playbook and a 12‑month