Brand Social & Community Lead (Hybrid, 12‑Month Contract)

MASH; Sydney; Hybrid; AUD 65,000 - 95,000; Full time

Job summary

MASH is seeking a Social Media & Community Manager to lead always-on social and community management for a well-known Australian lifestyle beverage brand. You will work across publishing, listening, calendar management, CRM support, and reporting, with a Sydney-based brand team providing support.

The role requires a warm, witty, and relaxed Australian tone and the ability to manage day-to-day responses without heavy approvals.

Qualifications

• 3–5+ years’ experience in social media/brand communications.
• Branded social channels management for consumer/beverage/lifestyle brands.
• Excellent English copywriting; strong Australian tone and cultural cues.
• Confident in managing communities with minimal approvals.
• Familiarity with Facebook, Instagram, Reels, Stories; content calendars and publishing workflows.

Responsibilities

• Manage day-to-day community engagement across social channels.
• Monitor comments and messages in the brand’s tone; escalate when needed.
• Moderate conversations and balance engagement with non-responsiveness and escalations.
• Conduct social listening and sentiment monitoring; identify opportunities across related communities.
• Write engaging social copy; localise and project-manage assets with approvals.
• Maintain profile hygiene and publishing settings; ensure timely content live releases.
• Generate always-on content ideas, reactive opportunities, and social-first concepts.
• Support influencer campaigns, CRM/EDM, and cross-functional activation moments.
• Provide monthly reporting and recommendations to sharpen performance.

Skills

Social media management

Community management

Copywriting

Content calendar management

Social listening

Tools

Canva

Adobe Creative Suite

Job description

MASH is seeking a Social Media & Community Manager to lead always-on social and community management for a well-known Australian lifestyle beverage brand. You will work across publishing, listening, calendar management, CRM support, and reporting, with a Sydney-based brand team providing support.

The role requires a warm, witty, and relaxed Australian tone and the ability to manage day-to-day responses without heavy approvals.