Remote Freelance Senior Social Strategy Lead

Hartas & Craig; Sydney; Ibrido; AUD 100.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Hybrid option

Descrizione del lavoro

Hartas & Craig seeks a Freelance Senior Social Strategist to refresh the organic strategy for a well-known Australian beverage brand. Remote/Hybrid format, 1-3 month contract, Australia-wide.

You will build on an existing strategy to deliver a practical playbook for the next 12 months, guiding how organic social should perform across key platforms. You will review the current strategy, audience insights and platform behaviours, then shape content pillars, community principles and a measurable

Competenze

• 8+ years of experience in social strategy or related field.
• Experience building practical social strategies for consumer/beverage brands.
• Deep understanding of Meta (Facebook/Instagram), YouTube and Reddit for organic growth.
• Ability to translate insights into clear, actionable recommendations.

Mansioni

• Review the existing social strategy, brand positioning and current content.
• Understand objectives, audiences and challenges through onboarding.
• Define platform-specific thinking on algorithms, culture and category best practice.
• Assess competitors to inform stronger strategic choices.
• Define the role of organic social within the wider communications ecosystem.
• Develop content pillars, tone, and community principles.
• Specify content formats and publishing cadence for the brand.

Conoscenze

Social strategy

Content planning

Brand communications

Australian market knowledge

Descrizione del lavoro

Hartas & Craig seeks a Freelance Senior Social Strategist to refresh the organic strategy for a well-known Australian beverage brand. Remote/Hybrid format, 1-3 month contract, Australia-wide.

You will build on an existing strategy to deliver a practical playbook for the next 12 months, guiding how organic social should perform across key platforms. You will review the current strategy, audience insights and platform behaviours, then shape content pillars, community principles and a measurable