Strategic Social Content Lead — AI-Driven Brand Storytelling

Wpp Production; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

WPP Production, based in Sydney, leads end-to-end social and retail content creation for a market-leading global CPG partner. The role focuses on creative excellence, local cultural resonance, and brand consistency across platforms.

You will oversee ideation through delivery, partnering with agencies and internal teams to ensure high-quality outputs and measurable impact on engagement and ROI. Experience with Gen AI is valued.

Qualifications

• Leadership of content creation teams or projects with cross-functional collaboration.
• Experience as social media content creator with understanding of local culture and platforms.
• Strong portfolio showing content strategy, execution and on-brand delivery.
• Familiarity with generative AI tools for content creation and production processes.
• Experience briefing and managing external agencies to ensure high-quality outputs.

Responsibilities

• Refine and execute market-specific content strategies aligned with global brand.
• Own content effectiveness across consumer and shopper touchpoints.
• Serve as the brand expert on the local market and trends.
• Oversee end-to-end content creation from ideation to execution and optimization.
• Provide clear briefs to agency partners for social and retail content outputs.
• Ensure digital content is culturally relevant, engaging and authentic.
• Collaborate with Community Specialists to analyze performance and adapt strategy.

Skills

Content Leadership

Social Content Strategy

Brand & Culture Understanding

Gen AI in Content

Agency Management

Data-Driven Decision Making

Job description

WPP Production, based in Sydney, leads end-to-end social and retail content creation for a market-leading global CPG partner. The role focuses on creative excellence, local cultural resonance, and brand consistency across platforms.

You will oversee ideation through delivery, partnering with agencies and internal teams to ensure high-quality outputs and measurable impact on engagement and ROI. Experience with Gen AI is valued.