Strategic SEO Project Lead — Melbourne

Optweb Digital; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Optweb Digital in Melbourne seeks a Digital Project Manager with strong SEO know-how to lead client campaigns and coordinate cross-functional teams. You will translate complex SEO concepts into clear, actionable insights and keep stakeholders informed throughout delivery.

The role focuses on planning, keyword research, on-page and technical SEO, content collaboration, and performance reporting, leveraging tools like Semrush, SE Ranking, Screaming Frog, GA and GSC.

Qualifications

• Proven SEO strategy leadership experience.
• Strong client communication and relationship building.
• Experience with SEO and paid ads in an agency environment.
• Hands-on knowledge of SEO tools SE Ranking and Semrush.

Responsibilities

• SEO Campaign Management and optimisation aligned with client objectives.
• Plan and conduct keyword research and competitor analyses.
• Optimise on-page content, metadata, and site structure.
• Identify and address technical SEO issues affecting performance.
• Collaborate with content writers to develop SEO-focused strategies.
• Use industry tools (SEMrush, Ahrefs, Screaming Frog, GA, GSC) for reporting.
• Manage Local SEO and monitor performance metrics.

Skills

Strategic thinking

Client relationship management

Communication

Deadline management

Team coordination

Tools

SE Ranking

Semrush

Screaming Frog

Google Search Console

Google Analytics

Ahrefs

Job description

Optweb Digital in Melbourne seeks a Digital Project Manager with strong SEO know-how to lead client campaigns and coordinate cross-functional teams. You will translate complex SEO concepts into clear, actionable insights and keep stakeholders informed throughout delivery.

The role focuses on planning, keyword research, on-page and technical SEO, content collaboration, and performance reporting, leveraging tools like Semrush, SE Ranking, Screaming Frog, GA and GSC.