SEO Digital Project Manager

Optweb Digital; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Optweb Digital in Melbourne seeks a Digital Project Manager with strong SEO know-how to lead client campaigns and coordinate cross-functional teams. You will translate complex SEO concepts into clear, actionable insights and keep stakeholders informed throughout delivery.

The role focuses on planning, keyword research, on-page and technical SEO, content collaboration, and performance reporting, leveraging tools like Semrush, SE Ranking, Screaming Frog, GA and GSC.

Qualifications

• Proven SEO strategy leadership experience.
• Strong client communication and relationship building.
• Experience with SEO and paid ads in an agency environment.
• Hands-on knowledge of SEO tools SE Ranking and Semrush.

Responsibilities

• SEO Campaign Management and optimisation aligned with client objectives.
• Plan and conduct keyword research and competitor analyses.
• Optimise on-page content, metadata, and site structure.
• Identify and address technical SEO issues affecting performance.
• Collaborate with content writers to develop SEO-focused strategies.
• Use industry tools (SEMrush, Ahrefs, Screaming Frog, GA, GSC) for reporting.
• Manage Local SEO and monitor performance metrics.

Skills

Strategic thinking

Client relationship management

Communication

Deadline management

Team coordination

Tools

SE Ranking

Semrush

Screaming Frog

Google Search Console

Google Analytics

Ahrefs

Job description

SEO Is Evolving. Are You Ready to Lead the Change?

At Optweb Digital, we're looking for more than just an SEO expert.

We want a strategic thinker, confident communicator and results-driven leader who can develop effective SEO strategies, build strong client relationships and translate complex SEO concepts into clear, actionable insights.

Optweb Digital is growing, and we're excited to welcome an organised, ambitious Digital Project Manager with strong SEO know-how to our Melbourne team.

As a proud Global Search Awards Finalist, we're building something exceptional. This is your chance to advance your career with an ambitious, award-recognised digital marketing agency.

You’ll thrive in this position if you:

• Have hands-on experience with SEO and keyword research tools, especially SE Ranking and Semrush
• Love hitting deadlines and keeping everyone in the loop
• Feel confident being the main point of contact for clients and managing their expectations
• Know how to spot risks early and fix them before they affect delivery
• Enjoy coordinating designers, content creators and marketing specialists
• Have experience in digital marketing, SEO and paid ads (Google Ads, ) in an agency or similar environment

What you’ll be doing:

• SEO Campaign Management: Plan, implement, and optimise SEO campaigns aligned with client business objectives.
• Keyword Research: Conduct comprehensive keyword research, competitor analysis, and identify opportunities for organic growth.
• On-Page SEO: Optimise website content, metadata, headings, internal linking, and URL structures.
• Technical SEO: Identify and address technical SEO issues, including indexing, crawling, site speed, and website performance.
• Content Strategy: Collaborate with content writers to develop SEO-focused content strategies and recommendations.
• SEO Tools: Utilise industry-leading tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics.
• Local SEO: Implement local SEO strategies, including Google Business Profile optimisation and location-based keyword targeting.
• AI Search Optimisation: Stay informed about emerging search trends, including Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and AI-powered search.
• Website Optimisation: Work with WordPress and demonstrate a basic understanding of HTML, CSS, and Schema.org markup.
• Performance Reporting: Monitor keyword rankings, organic traffic, conversions, and overall campaign performance.

Highly regarded:

• Strong working knowledge of Google Analytics, including setting up, interpreting and reporting on data, will set you apart

What’s waiting for you:

• A Melbourne-based role
• A genuine opportunity to advance your career
• A place in a Global Search Awards Finalist company
• A fast-moving, supportive team where your contribution matters

Above all, we're looking for someone who doesn't just understand SEO but can confidently articulate strategies, manage client expectations and build lasting relationships.

Think this could be your next big career move?