Strategic Planning Director: Growth & Insights

Publicis Groupe Holdings B.V; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Access Marcel AI Platform

Learning & Development opportunities

Career Conversations

Diversity, Equality & Inclusion

Healthy leave policies

Job summary

Publicis Groupe ANZ is seeking a Senior Planning Lead in Sydney to shape integrated communications strategies across paid, owned and earned media. You’ll collaborate with senior stakeholders and cross-disciplinary teams to deliver evidence-based planning that drives growth for iconic brands.

You’ll mentor a talented team of planners, champion innovation, and leverage data insights and the Marcel AI Platform to inform recommendations and optimize campaigns across channels.

Qualifications

• Strong media and communications planning experience.
• Passion for strategic thinking and problem solving.
• Experience managing senior stakeholder relationships.
• Collaborative approach across multiple disciplines.
• Curiosity about consumer behaviour, marketing effectiveness and industry trends.
• Confidence sharing perspectives and constructively challenging the status quo.
• Proactive, self-starting mindset and willingness to learn.

Responsibilities

• Lead the development of integrated communication and media strategies.
• Shape annual planning frameworks and campaign approaches that drive growth.
• Partner with senior stakeholders to solve business challenges and uncover new opportunities.
• Drive planning excellence across paid, owned and earned channels.
• Use data, insights and effectiveness measurement to inform recommendations.
• Collaborate with specialists across strategy, creative, PR, social and analytics teams.
• Mentor and develop a talented team of planners.
• Champion innovation and challenge conventional thinking to deliver stronger outcomes.

Skills

Media planning

Strategic thinking

Stakeholder management

Collaborative work

Data insights

Team mentoring

Tools

Marcel AI Platform

Analytics tools

Job description

Publicis Groupe ANZ is seeking a Senior Planning Lead in Sydney to shape integrated communications strategies across paid, owned and earned media. You’ll collaborate with senior stakeholders and cross-disciplinary teams to deliver evidence-based planning that drives growth for iconic brands.

You’ll mentor a talented team of planners, champion innovation, and leverage data insights and the Marcel AI Platform to inform recommendations and optimize campaigns across channels.