Strategic Media Activation Lead

WPP; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

WPP is seeking an Implementation & Activation Manager in Sydney to lead the activation of client campaigns across traditional and digital channels. You will work embedded within EssenceMediacom client teams, shaping plans, schedules and measurable outcomes.

You will supervise workload, foster collaboration, and partner with publishers to ensure best-in-class delivery while leveraging data, technology and automation to drive growth for our clients in a dynamic media landscape.

Qualifications

• Experience in media activation and implementation across traditional and digital channels.
• Proven leadership experience managing teams.
• Deep knowledge of current media landscape and consumer trends.
• High attention to detail and problem-solving mindset.
• Excellent communication and presentation skills.
• Strong negotiation and planning abilities for campaigns.
• Ability to build and maintain relationships with publishers.

Responsibilities

• Oversee and manage the activation of client campaigns, ensuring consistent, best-in-class delivery.
• Develop effective implementation plans and media schedules for clients.
• Manage team workload and foster collaboration.
• Support management in delivering outstanding service and achieving client targets.
• Ensure accurate execution across media channels (Social, Search, Programmatic, E-Comm, traditional channels).
• Maintain relationships with publishers and represent the agency.
• Collaborate with team members and stakeholders.
• Leverage data, technology and automation to enhance campaigns.
• Stay up-to-date with media landscape to identify opportunities.
• Articulate benefits of GroupM products and services.
• Apply negotiation and implementation planning skills to campaigns.

Skills

Media activation

Implementation planning

Team leadership

Media landscape knowledge

Attention to detail

Problem solving

Communication skills

Negotiation skills

Publisher relationships

Job description

WPP is seeking an Implementation & Activation Manager in Sydney to lead the activation of client campaigns across traditional and digital channels. You will work embedded within EssenceMediacom client teams, shaping plans, schedules and measurable outcomes.

You will supervise workload, foster collaboration, and partner with publishers to ensure best-in-class delivery while leveraging data, technology and automation to drive growth for our clients in a dynamic media landscape.