Director, Campaign Activation & Implementation

WPP Media; Adelaide; On-site; AUD 140,000 - 190,000; Full time

Job summary

WPP Media in Australia seeks an Implementation & Activation Director to lead operational excellence across campaigns, ensuring best-in-class execution, optimization, and reporting. You will partner with your Head Of and Client Partner to deliver strategic media solutions, guide teams, and drive growth through innovative activation plans and KPI-driven performance.

This role requires senior client leadership and deep digital media expertise, with mentoring of high-performing teams.

Qualifications

• Deep expertise in direct and biddable digital media.
• Strong capabilities in audience profiling and media usage insights.
• Proficiency in defining measurement metrics and KPIs for digital campaigns.

Responsibilities

• Lead the implementation, activation, optimisation and reporting of integrated media campaigns.
• Serve as a senior client contact, providing strategic media expertise and market insights.
• Develop innovative activation plans and negotiation strategies aligned to client objectives.
• Drive campaign performance, ensuring delivery against KPIs and business goals.
• Build and maintain strong relationships with media owners, technology partners and clients.
• Identify growth opportunities, product innovations and process improvements.
• Support the adoption of new tools, technology, automation and best-practice ways of working.
• Contribute to new business pitches, agency marketing initiatives and thought leadership.
• Lead, coach and develop high-performing teams through mentoring, performance management and career development

Skills

Direct & biddable media

Audience profiling

Campaign measurement

KPIs & reporting

Strategic media planning

Job description

WPP Media in Australia seeks an Implementation & Activation Director to lead operational excellence across campaigns, ensuring best-in-class execution, optimization, and reporting. You will partner with your Head Of and Client Partner to deliver strategic media solutions, guide teams, and drive growth through innovative activation plans and KPI-driven performance.

This role requires senior client leadership and deep digital media expertise, with mentoring of high-performing teams.