Digital Activation Lead: Campaign Strategy & Ops

Publicis Groupe; Australia; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel access

Learning & Development programs

Diversity & Inclusion initiatives

Job summary

Publicis Groupe Australia seeks a hands-on digital activation leader to drive end-to-end campaigns across Search, Social, Programmatic, Video and Display. You’ll manage onshore and offshore teams, own significant media investment, and ensure best‑in‑class execution with strong client outcomes.

You’ll lead planning collaboration, supplier governance, and performance reviews while guiding junior talent and collaborating with planning and specialists to achieve growth for key clients.

Qualifications

• Strong performance media experience across Search, Social and Programmatic.
• Proven experience managing large digital budgets and complex client accounts.
• Leadership experience coaching and developing junior talent.
• Comfortable managing onshore and offshore resources in a fast-paced agency.

Responsibilities

• Lead end‑to‑end activation and delivery of digital campaigns across Programmatic, Search, Social, Video and Display.
• Drive campaign optimisation strategies and performance outcomes across multiple digital channels.
• Manage and develop a team of onshore and offshore digital specialists, executives and coordinators.
• Build strong relationships with clients, media partners and internal stakeholders.
• Lead campaign reporting, insights generation and performance reviews.
• Oversee financial processes including purchase orders, reconciliations, invoicing and budget governance.
• Ensure best practice implementation, quality control and operational excellence across all campaigns.
• Manage significant digital investment across high‑profile, performance‑led clients.
• Partner closely with planning, client and specialist teams to deliver exceptional business outcomes.

Skills

Search & Social

Programmatic

Budget management

Team leadership

Stakeholder management

Job description

Publicis Groupe Australia seeks a hands-on digital activation leader to drive end-to-end campaigns across Search, Social, Programmatic, Video and Display. You’ll manage onshore and offshore teams, own significant media investment, and ensure best‑in‑class execution with strong client outcomes.

You’ll lead planning collaboration, supplier governance, and performance reviews while guiding junior talent and collaborating with planning and specialists to achieve growth for key clients.