Strategic Digital Performance Lead — Search

My NRMA; Coolangatta; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Progressive flexibility and well-being

Complimentary myNRMA Rewards

Referral bonus up to $2,000

Relocation opportunities within NRMA

Job summary

NRMA Parks & Resorts in Coolangatta is seeking a Digital Performance Manager - Search on a 12-month maternity leave contract to lead the performance, strategy and future direction of search across our portfolio of holiday parks and resorts.

This role focuses on shaping SEO, SEM and AI-led discovery, working with agencies to deliver measurable growth; it's not a hands-on Google Ads tinkerer but a strategist translating data into action.

Qualifications

• Strong experience across digital performance, search marketing, SEO, SEM or growth marketing.
• The ability to interpret data, identify trends and confidently recommend what the business should do next.
• Experience leading search strategy and delivering measurable commercial outcomes.
• A solid understanding of SEO, SEM, website performance, customer acquisition and digital marketing channels.
• Experience managing agencies, external partners or specialist digital suppliers.
• Strong commercial acumen, with the ability to connect search activity to bookings, revenue, ROAS, CPA and overall business performance.
• Confidence influencing stakeholders and presenting recommendations to both technical and non-technical audiences.
• Curiosity about emerging trends, particularly AI-powered search, automation and the future of digital discovery.
• Leadership experience, including mentoring, coaching or guiding team members to achieve great outcomes.

Responsibilities

• Own the search strategy across SEO, SEM, local search and emerging AI-led discovery channels.
• Drive performance outcomes that increase visibility, bookings, revenue and return on marketing investment.
• Analyse search performance to understand what's driving changes in traffic, conversions and customer behaviour, then translate those insights into clear recommendations for the business.
• Partner with specialist SEO and SEM agencies, setting direction, challenging recommendations and ensuring activity aligns with broader commercial objectives.
• Lead the development of a clear search roadmap focused on capturing customer demand across our destinations, properties and accommodation offerings.
• Work closely with Digital, Marketing, Revenue and Web Experience teams to identify opportunities to improve website performance, conversion and customer experience.
• Guide and mentor our Content Coordinator, using search insights and customer behaviour to shape content priorities and opportunities.
• Help the business stay ahead of the curve by identifying opportunities across AI search, automation and emerging discovery platforms.

Skills

Digital performance

Search marketing

SEO

SEM

Growth marketing

Data interpretation

Stakeholder influence

AI trends

Leadership

Job description

NRMA Parks & Resorts in Coolangatta is seeking a Digital Performance Manager - Search on a 12-month maternity leave contract to lead the performance, strategy and future direction of search across our portfolio of holiday parks and resorts.

This role focuses on shaping SEO, SEM and AI-led discovery, working with agencies to deliver measurable growth; it's not a hands-on Google Ads tinkerer but a strategist translating data into action.