Digital Performance Manager - Search

NRMA; Gold Coast City; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

NRMA Parks & Resorts is seeking a Digital Performance Manager - Search on a 12-month Maternity Leave Contract to lead the search strategy across SEO, SEM and emerging AI-led discovery for our portfolio of holiday parks and resorts.

This role isn’t a hands-on SEO specialist; you will translate data and insights into actionable recommendations, manage agency partners, and shape the roadmap to increase visibility, bookings and revenue.

Qualifications

• Strong experience across digital performance, search marketing, SEO, SEM or growth marketing.
• Ability to interpret data, identify trends and confidently recommend actions.
• Experience leading search strategy and delivering measurable commercial outcomes.
• Solid understanding of SEO, SEM, website performance and digital channels.
• Experience managing agencies or external partners.
• Commercial acumen connecting search activity to bookings and revenue.
• Leadership, mentoring or coaching of team members in digital projects.

Responsibilities

• Own the search strategy across SEO, SEM, local search and emerging AI-led discovery channels.
• Drive performance outcomes that increase visibility, bookings, revenue and ROAS.
• Analyse search performance to translate insights into clear recommendations for the business.
• Partner with agencies, set direction and ensure activity aligns with commercial objectives.
• Lead development of a clear search roadmap focused on customer demand across destinations and accommodations.
• Collaborate with Digital, Marketing, Revenue and Web Experience teams to improve website performance and conversion.
• Guide and mentor the Content Coordinator to shape content priorities using search insights.

Job description

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.

Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.

Job Description

• Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
• We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance

Search isn't just about rankings. It's about results.

We're looking for a commercially minded Digital Performance Manager - Search on a 12-month Maternity Leave Contract, to lead the performance, strategy and future direction of search across NRMA Parks & Resorts.

This isn't a hands-on SEO specialist role and you won't be spending all day in Google Ads campaigns or tweaking meta descriptions. It's an opportunity for someone who understands how search drives business growth and can turn data, insights and opportunities into clear action.

Working alongside specialist agency partners, you'll own the search roadmap across SEO, SEM and emerging AI-powered search experiences, helping more travellers discover, consider and book unforgettable holidays across our portfolio of holiday parks and resorts.

You’ll be the person asking the important questions:

• Why is performance changing?
• Where are the biggest growth opportunities?
• Are we investing in the right places?
• What should we do next?

If you love connecting customer behaviour, digital performance and commercial outcomes, we'd love to hear from you.

What You Will Do

• Own the search strategy across SEO, SEM, local search and emerging AI-led discovery channels.
• Drive performance outcomes that increase visibility, bookings, revenue and return on marketing investment.
• Analyse search performance to understand what's driving changes in traffic, conversions and customer behaviour, then translate those insights into clear recommendations for the business.
• Partner with specialist SEO and SEM agencies, setting direction, challenging recommendations and ensuring activity aligns with broader commercial objectives.
• Lead the development of a clear search roadmap focused on capturing customer demand across our destinations, properties and accommodation offerings.
• Work closely with Digital, Marketing, Revenue and Web Experience teams to identify opportunities to improve website performance, conversion and customer experience.
• Guide and mentor our Content Coordinator, using search insights and customer behaviour to shape content priorities and opportunities.
• Help the business stay ahead of the curve by identifying opportunities across AI search, automation and emerging discovery platforms.

What You Will Bring

• Strong experience across digital performance, search marketing, SEO, SEM or growth marketing.
• The ability to interpret data, identify trends and confidently recommend what the business should do next.
• Experience leading search strategy and delivering measurable commercial outcomes.
• A solid understanding of SEO, SEM, website performance, customer acquisition and digital marketing channels.
• Experience managing agencies, external partners or specialist digital suppliers.
• Strong commercial acumen, with the ability to connect search activity to bookings, revenue, ROAS, CPA and overall business performance.
• Confidence influencing stakeholders and presenting recommendations to both technical and non-technical audiences.
• Curiosity about emerging trends, particularly AI-powered search, automation and the future of digital discovery.
• Leadership experience, including mentoring, coaching or guiding team members to achieve great outcomes.

What’s in it for you?

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Complimentary myNRMA Rewards membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2,000
• Potential to grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong:

We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.

If you’re passionate about search, curious about what’s next in AI and excited by the opportunity to influence the growth of a national tourism brand, we’d love to hear from you.