Strategic Digital Marketing Lead – Sport Growth

Netball NSW; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Birthday leave

Free parking

Connected membership

Free event tickets to NSW Swifts

Pet-friendly at work

Wellness program

Job summary

Netball NSW is seeking a Digital Marketing Manager to drive digital marketing, CRM and audience growth for Netball NSW and the NSW Swifts. You will own customer data, segmentation, journeys and paid digital activity, linking activity to registrations, memberships and ticketing.

You’ll lead the Marketing Coordinator, build dashboards, and collaborate with multiple teams to deliver connected, audience-led campaigns that grow participation and engagement across NSW.

Qualifications

• Relevant tertiary qualifications in marketing, digital marketing, communications, business or related discipline.
• 5+ years experience in digital marketing, CRM or audience growth roles, ideally within sport, entertainment, events, membership or consumer-facing organisations.
• Demonstrated experience with Campaign Monitor or similar CRM and email marketing platforms, including automation and customer journeys.
• Experience using Airtable or similar analytics tools and marketing technology platforms.
• Experience managing paid digital campaigns and budgets, and optimising websites and landing pages for conversion.
• Experience leading projects and managing people is preferred.
• Current Working with Children Check

Responsibilities

• Developing and delivering the digital marketing strategy for Netball NSW and the NSW Swifts.
• Owning our CRM and email marketing (Campaign Monitor), including automation, segmentation, database health and customer journeys.
• Building acquisition, onboarding, retention and re-engagement programs for participants, members, ticket buyers and fans.
• Managing audience segmentation and data through Airtable and other systems, turning it into insights that drive better marketing.
• Owning key digital conversion journeys, including participation registrations, membership, ticketing, and leading landing page optimisation and testing.
• Planning, managing and optimising paid digital activity across search, social, display and video, including retargeting and lead generation.
• Building reporting frameworks and dashboards that link audience activity to business outcomes.
• Managing the digital marketing budget and external agency and technology partners.
• Leading, mentoring and developing the Marketing Coordinator, and providing direction and sign-off on integrated campaigns.
• Working closely with Communications, Social Media, Consumer Business, Community and Commercial teams to deliver connected, audience-led marketing.

Skills

Customer journey mapping

Segmentation

Lifecycle marketing

Analytics & reporting

Digital measurement & tracking

Privacy & spam compliance

Stakeholder management & communication

Initiative & accountability

Education

Marketing/communications/business degree

Tools

Campaign Monitor

Airtable

Job description

Netball NSW is seeking a Digital Marketing Manager to drive digital marketing, CRM and audience growth for Netball NSW and the NSW Swifts. You will own customer data, segmentation, journeys and paid digital activity, linking activity to registrations, memberships and ticketing.

You’ll lead the Marketing Coordinator, build dashboards, and collaborate with multiple teams to deliver connected, audience-led campaigns that grow participation and engagement across NSW.