Digital Marketing Manager
Netball NSW
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Job summary
Netball NSW is seeking a Digital Marketing Manager to drive digital marketing, CRM and audience growth for Netball NSW and the NSW Swifts. You will own customer data, segmentation, journeys and paid digital activity, linking activity to registrations, memberships and ticketing.
You’ll lead the Marketing Coordinator, build dashboards, and collaborate with multiple teams to deliver connected, audience-led campaigns that grow participation and engagement across NSW.
Qualifications
- Relevant tertiary qualifications in marketing, digital marketing, communications, business or related discipline.
- 5+ years experience in digital marketing, CRM or audience growth roles, ideally within sport, entertainment, events, membership or consumer-facing organisations.
- Demonstrated experience with Campaign Monitor or similar CRM and email marketing platforms, including automation and customer journeys.
- Experience using Airtable or similar analytics tools and marketing technology platforms.
- Experience managing paid digital campaigns and budgets, and optimising websites and landing pages for conversion.
- Experience leading projects and managing people is preferred.
- Current Working with Children Check
Responsibilities
- Developing and delivering the digital marketing strategy for Netball NSW and the NSW Swifts.
- Owning our CRM and email marketing (Campaign Monitor), including automation, segmentation, database health and customer journeys.
- Building acquisition, onboarding, retention and re-engagement programs for participants, members, ticket buyers and fans.
- Managing audience segmentation and data through Airtable and other systems, turning it into insights that drive better marketing.
- Owning key digital conversion journeys, including participation registrations, membership, ticketing, and leading landing page optimisation and testing.
- Planning, managing and optimising paid digital activity across search, social, display and video, including retargeting and lead generation.
- Building reporting frameworks and dashboards that link audience activity to business outcomes.
- Managing the digital marketing budget and external agency and technology partners.
- Leading, mentoring and developing the Marketing Coordinator, and providing direction and sign-off on integrated campaigns.
- Working closely with Communications, Social Media, Consumer Business, Community and Commercial teams to deliver connected, audience-led marketing.
Skills
Education
Tools
Job description
Netball NSW is the state's peak body for netball, leading the governance, development, promotion and administration of the sport as a not-for-profit organisation affiliated with Netball Australia. Supporting approximately 119,000 registered members and more than 150,000 participants, it delivers programs, facilities and services that strengthen netball from grassroots participation through to elite pathways, including the NSW Swifts in Suncorp Super Netball.
Through collaboration with associations, clubs, volunteers and community partners, Netball NSW works to make the sport inclusive, sustainable and accessible across the state.
OurVision: Netball is NSW’s leading sport of choice and opportunity
OurPurpose: Lead and support our Netball community to grow and thrive
OurValues & Behaviours:
- WELCOMING: We are an inclusive community for everyone.
- ONE TEAM: We respect and value each other.
- BEST ALWAYS: We aspire to excellence.
- INTEGRITY: We play fair and take ownership of our actions.
- FUN: We love what we do.
Do you love turning data into growth? Want to put your digital marketing expertise to work for one of Australia’s leading participation sports?
Netball NSW is looking for a Digital Marketing Manager to lead our digital marketing, CRM and audience growth across Netball NSW and the NSW Swifts.
Reporting to the GM Audience & Growth and leading our Marketing Coordinator, you’ll own how we find, engage, convert and keep our audiences. They include participants, clubs and associations, NSW Swifts members, ticket buyers and fans.
This is a role with real ownership. You’ll set the direction for digital marketing and own our customer data and segmentation. You’ll build customer journeys and lifecycle programs, lead paid digital activity and improve the website journeys that drive registrations, membership and ticketing. You’ll also build the reporting that ties it all back to business results.
You’ll champion data-led, customer-focused marketing across the organisation, helping teams understand their audiences and make better decisions.
If you’re a strategic thinker who loves being hands‑on, gets excited by a good dashboard and wants your work to make a real difference to the game, we’d love to hear from you.
- Developing and delivering the digital marketing strategy for Netball NSW and the NSW Swifts
- Owning our CRM and email marketing (Campaign Monitor), including automation, segmentation, database health and customer journeys
- Building acquisition, onboarding, retention and re‑engagement programs for participants, members, ticket buyers and fans
- Managing audience segmentation and data through Airtable and other systems, and turning it into insights that drive better marketing
- Owning key digital conversion journeys, including participation registrations, membership, ticketing, and leading landing page optimisation and testing
- Planning, managing and optimising paid digital activity across search, social, display and video, including retargeting and lead generation
- Building reporting frameworks and dashboards that link audience activity to business outcomes
- Managing the digital marketing budget and external agency and technology partners
- Leading, mentoring and developing the Marketing Coordinator, and providing direction and sign‑off on integrated campaigns
- Working closely with the Communications, Social Media, Consumer Business, Community and Commercial teams to deliver connected, audience‑led marketing
- A strategic digital marketer who’s equally comfortable setting direction and getting hands‑on
- Data‑driven and curious, with a test, learn and optimise mindset
- Audience‑focused and commercially minded
- A supportive leader who enjoys coaching and developing others
- A strong collaborator who builds trust across teams
- Organised and able to manage competing priorities in a fast‑paced environment
- Passionate about sport, community and growing the game
- Relevant tertiary qualifications in marketing, digital marketing, communications, business or a related discipline
- 5+ years’ experience in digital marketing, CRM or audience growth roles, ideally within sport, entertainment, events, membership or a consumer‑facing organisation
- Demonstrated experience with Campaign Monitor or similar CRM and email marketing platforms, including automation and customer journeys
- Experience using Airtable or similar, analytics tools and marketing technology platforms
- Experience managing paid digital campaigns and budgets, and optimising websites and landing pages for conversion
- Experience leading projects and managing people is preferred
- Current Working with Children Check
- Strong understanding of customer journey mapping, segmentation and lifecycle marketing
- Strong analytical and reporting skills, with the ability to turn data into clear insights and recommendations
- Sound knowledge of digital measurement, tracking, attribution and testing
- Working knowledge of privacy and spam compliance as it applies to marketing
- Excellent stakeholder management skills, with the ability to influence at all levels
- Excellent written and verbal communication and presentation skills
- High level of initiative, professionalism and accountability
This is an opportunity to shape how netball connects with its audiences across New South Wales, and to build digital marketing capability that will help grow the game for years to come.
You’ll have genuine ownership of strategy, data, channels and results, lead a team member, and work alongside passionate people across community, elite and commercial netball.
If you want your work to show up as more players on court, more fans in the stands and more members in the NSW Swifts family, this is the role for you.
In accordance with Child Protection legislation candidates will be required to provide a Working With Children Check (WWCC) clearance number for verification by Netball NSW prior to employment. Selection of the successful candidate will be based upon the results of child protection screening and relevant reference checks.
Please note: Netball NSW is committed to protecting Children from harm. All candidates must have a valid Working with Children Check.
Netball NSW is committed to providing equal employment opportunities. We encourage applications from people from diverse backgrounds including but not limited to, Aboriginal and Torres Strait Islander people; people from culturally diverse backgrounds; young people; older workers; people with disabilities; the LGBTQIA+ community; and other under‑represented groups.
Netball NSW strives to offer a range of benefits to support a healthy work environment and a sustainable work‑life balance, no matter your role and stage in life.
- Additional leave day for your Birthday;
- Free parking or 800m walk to Sydney Olympic Park Train Station;
- NNSW funded membership with the Connected Membership exclusively for Sydney Olympic Park employees, residents and students providing everyday discounts and exclusive offers including free admission offers and discounted tickets for events at Sydney Olympic Park.
- Free and discounted tickets to NSW Swifts;
- Pawsivity - bring your four‑legged friend to work so you can enjoy their happy presence while you work;
- Wellness programs including: our Employment Assistance Program (EAP); NNSW lunchtime league social sports teams in volleyball, netball & soccer.
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