Strategic Communications & Content Executive

Visit Victoria Limited; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

Generous parental leave

Paid volunteering days

Access to events and functions

3 Ignite Days

Job summary

Melbourne Convention Bureau in Melbourne is seeking an Executive, Communications & Content to lead the creation and distribution of engaging media content. Reporting to the Strategic Communications & Content Manager, you will craft media releases, digital content, blogs and event communications that support MCB’s brand and visitor economy.

You will manage media relations, coordinate PR for key events such as AIME, and collaborate with marketing and partners to ensure consistent messaging across

Qualifications

• Experience in communications, journalism, media relations or public relations.
• Excellent writing, editing and proofreading skills.
• Experience developing digital and corporate communications, including social media and EDMs.
• Understanding of media relations and PR practices.
• Strong stakeholder engagement and relationship-building skills.
• Experience monitoring and reporting on communications activity.
• Strong organisational skills, initiative, problem-solving abilities and attention to detail.
• Understanding Melbourne’s visitor economy and business events sector.
• Experience in B2B communications, events or destination marketing.
• A relevant tertiary qualification is well regarded.

Responsibilities

• Support the implementation of MCB’s communications strategy.
• Develop, write, edit and proofread materials.
• Support media relations and PR activities.
• Build relationships with media and stakeholders.
• Coordinate PR for Asia Pacific Incentives and Meetings Expo (AIME).
• Collaborate with Marketing to deliver social content plan.
• Monitor media coverage and prepare reports.
• Collaborate across teams on marketing and communications projects.
• Prepare briefs for Ministerial media opportunities.

Skills

Media relations

Public relations

Writing

Editing

Digital comms

Stakeholder management

Content creation

Attention to detail

B2B comms

Event marketing

Education

Tertiary qualification

Job description

Melbourne Convention Bureau in Melbourne is seeking an Executive, Communications & Content to lead the creation and distribution of engaging media content. Reporting to the Strategic Communications & Content Manager, you will craft media releases, digital content, blogs and event communications that support MCB’s brand and visitor economy.

You will manage media relations, coordinate PR for key events such as AIME, and collaborate with marketing and partners to ensure consistent messaging across