Strategic B2B Marketing Manager - Flexible Campaigns

PwC Australia; Sydney; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Zusammenfassung

PwC Australia seeks a Marketing Manager to lead integrated campaigns within the Assurance Marketing team. Based in Melbourne/Naarm or Sydney/Gadigal, you will translate complex issues into audience-led strategies and drive high-impact programs from strategy to execution.

You will closely partner with senior stakeholders, turning market insights into meaningful engagement with priority audiences across paid, owned, and earned channels.

Qualifikationen

• At least five years' marketing experience, supported by relevant tertiary or professional qualifications.
• Strong B2B marketing experience, ideally within professional services, financial services or another complex, stakeholder-led environment.
• Demonstrated experience leading integrated campaigns from strategy and planning through execution, optimisation and evaluation.
• Excellent critical-thinking and problem-solving skills, with the ability to synthesize information, identify what matters and develop a clear point of view.
• Strong stakeholder-management experience, including the confidence to advise, influence and constructively challenge senior leaders.
• Excellent written and verbal communication skills, including the ability to turn complex information into clear, audience-focused narratives.
• Strong project management skills, including experience managing budgets, resources, timelines, dependencies, and competing priorities.
• Strong hands-on experience delivering marketing activities across traditional and digital channels.
• Experience using marketing analytics and business performance information to guide decisions and demonstrate return on investment.

Aufgaben

• Synthesize market intelligence, client insights, business data and stakeholder perspectives to identify marketing opportunities across assurance, audit and trust-related issues, and inform strategy.
• Translate complex technical, regulatory and business issues into clear, audience-led marketing strategies and campaigns that demonstrate how Assurance can build confidence and trust.
• Develop a strong understanding of the issues shaping Assurance clients, including financial and non-financial reporting, regulatory change, governance, risk, technology and emerging areas of assurance, using these insights to identify opportunities for the business.
• Lead the end-to-end development and delivery of integrated campaigns, from objectives, audience definition and strategy through channel planning, execution, optimisation and measurement.
• Work closely with Assurance partners and subject matter experts to turn technical expertise and emerging client issues into relevant thought leadership, content and campaigns.
• Deliver activity across paid, owned and earned channels, including digital, social media, content, thought leadership, events, sponsorships, email, web, SEO, SEM and video.
• Connect Assurance priorities with broader firm and industry agendas, identifying opportunities to bring together expertise from across the firm and take more integrated propositions to market.
• Establish campaign objectives, audience journeys, measures of success and attribution approaches, with a clear focus on building engagement with priority clients and audiences.
• Monitor performance, assess return on investment, and use data and insights to optimise campaigns and inform future investment decisions.
• Build trusted relationships with Assurance partners, leadership teams and subject matter experts, helping clarify priorities, challenge thinking and translate business objectives into effective marketing responses.
• Confidently advise, influence and constructively challenge senior stakeholders while maintaining trust, alignment and shared accountability.
• Champion PwC’s visual and verbal identity and ensure all activity complies with brand, legal, risk and marketing governance requirements.

Kenntnisse

Marketing experience

B2B marketing

Integrated campaigns

Stakeholder management

Strategic thinking

Communication skills

Project management

Digital marketing

Analytics & ROI

Jobbeschreibung

PwC Australia seeks a Marketing Manager to lead integrated campaigns within the Assurance Marketing team. Based in Melbourne/Naarm or Sydney/Gadigal, you will translate complex issues into audience-led strategies and drive high-impact programs from strategy to execution.

You will closely partner with senior stakeholders, turning market insights into meaningful engagement with priority audiences across paid, owned, and earned channels.