Marketing Manager – B2B Campaigns & Growth

Inviva; Sydney; In loco; AUD 120.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible work options

Inclusion & Diversity

Career development

Generous leave & parental leave

Technology & innovation

Descrizione del lavoro

PwC Australia is seeking a Marketing Manager to lead integrated B2B campaigns from strategy to execution, shaping Assurance marketing programs across Melbourne or Sydney. You’ll translate market insight into audience-focused campaigns and build engagement with priority clients.

You’ll partner with senior stakeholders, drive measurable results across paid, owned and earned channels, and champion PwC’s brand governance while delivering high-impact marketing initiatives.

Competenze

• At least five years' marketing experience, supported by relevant tertiary or professional qualifications.
• Strong B2B marketing experience, ideally within professional services or complex stakeholder-led environments.
• Demonstrated experience leading integrated campaigns from strategy to evaluation.
• Excellent critical-thinking and problem-solving skills to translate insights into actions.
• Strong stakeholder-management experience with senior leaders.
• Excellent written and verbal communication skills for audience-focused narratives.
• Strong project management skills with budgets, resources, and timelines.
• Hands-on delivery across traditional and digital channels.
• Experience using marketing analytics to guide decisions and ROI.

Mansioni

• Synthesize market intelligence and stakeholder perspectives to identify marketing opportunities across assurance-related issues.
• Translate complex issues into audience-led marketing strategies and campaigns.
• Develop understanding of issues shaping Assurance clients and identify opportunities for the business.
• Lead end-to-end development and delivery of integrated campaigns from objectives to measurement.
• Collaborate with partners and subject matter experts to create thought leadership and campaigns.
• Deliver activity across paid, owned and earned channels including digital, social, events, email, SEO and video.
• Align Assurance priorities with broader firm and industry agendas for integrated propositions.
• Establish campaign objectives, audience journeys, measures of success and attribution approaches.
• Monitor performance and ROI, using data to optimise campaigns and inform investment decisions.
• Build trusted relationships with stakeholders to translate priorities into marketing responses.
• Advise and influence senior stakeholders while maintaining trust and alignment.
• Champion PwC’s identity and ensure governance compliance.

Conoscenze

Campaign management

B2B marketing

Stakeholder management

Strategic thinking

Written & verbal communication

Budget & project management

Digital marketing channels

Marketing analytics

Strumenti

Google Analytics

SEO/SEM tools

Descrizione del lavoro

PwC Australia is seeking a Marketing Manager to lead integrated B2B campaigns from strategy to execution, shaping Assurance marketing programs across Melbourne or Sydney. You’ll translate market insight into audience-focused campaigns and build engagement with priority clients.

You’ll partner with senior stakeholders, drive measurable results across paid, owned and earned channels, and champion PwC’s brand governance while delivering high-impact marketing initiatives.