Marketing Manager | Assurance

PwC Australia; Sydney; In loco; AUD 110.000 - 150.000; Tempo pieno

Descrizione del lavoro

PwC Australia seeks a Marketing Manager to lead integrated campaigns within the Assurance Marketing team. Based in Melbourne/Naarm or Sydney/Gadigal, you will translate complex issues into audience-led strategies and drive high-impact programs from strategy to execution.

You will closely partner with senior stakeholders, turning market insights into meaningful engagement with priority audiences across paid, owned, and earned channels.

Competenze

• At least five years' marketing experience, supported by relevant tertiary or professional qualifications.
• Strong B2B marketing experience, ideally within professional services, financial services or another complex, stakeholder-led environment.
• Demonstrated experience leading integrated campaigns from strategy and planning through execution, optimisation and evaluation.
• Excellent critical-thinking and problem-solving skills, with the ability to synthesize information, identify what matters and develop a clear point of view.
• Strong stakeholder-management experience, including the confidence to advise, influence and constructively challenge senior leaders.
• Excellent written and verbal communication skills, including the ability to turn complex information into clear, audience-focused narratives.
• Strong project management skills, including experience managing budgets, resources, timelines, dependencies, and competing priorities.
• Strong hands-on experience delivering marketing activities across traditional and digital channels.
• Experience using marketing analytics and business performance information to guide decisions and demonstrate return on investment.

Mansioni

• Synthesize market intelligence, client insights, business data and stakeholder perspectives to identify marketing opportunities across assurance, audit and trust-related issues, and inform strategy.
• Translate complex technical, regulatory and business issues into clear, audience-led marketing strategies and campaigns that demonstrate how Assurance can build confidence and trust.
• Develop a strong understanding of the issues shaping Assurance clients, including financial and non-financial reporting, regulatory change, governance, risk, technology and emerging areas of assurance, using these insights to identify opportunities for the business.
• Lead the end-to-end development and delivery of integrated campaigns, from objectives, audience definition and strategy through channel planning, execution, optimisation and measurement.
• Work closely with Assurance partners and subject matter experts to turn technical expertise and emerging client issues into relevant thought leadership, content and campaigns.
• Deliver activity across paid, owned and earned channels, including digital, social media, content, thought leadership, events, sponsorships, email, web, SEO, SEM and video.
• Connect Assurance priorities with broader firm and industry agendas, identifying opportunities to bring together expertise from across the firm and take more integrated propositions to market.
• Establish campaign objectives, audience journeys, measures of success and attribution approaches, with a clear focus on building engagement with priority clients and audiences.
• Monitor performance, assess return on investment, and use data and insights to optimise campaigns and inform future investment decisions.
• Build trusted relationships with Assurance partners, leadership teams and subject matter experts, helping clarify priorities, challenge thinking and translate business objectives into effective marketing responses.
• Confidently advise, influence and constructively challenge senior stakeholders while maintaining trust, alignment and shared accountability.
• Champion PwC’s visual and verbal identity and ensure all activity complies with brand, legal, risk and marketing governance requirements.

Conoscenze

Marketing experience

B2B marketing

Integrated campaigns

Stakeholder management

Strategic thinking

Communication skills

Project management

Digital marketing

Analytics & ROI

Descrizione del lavoro

Critical thinker, commercial instinct, and the ability to turn complex business priorities into marketing initiatives that deliver results— that's the kind of expertise this role is built around. As a Marketing Manager at PwC, you'll bring your integrated campaign leadership and B2B marketing experience to the Assurance Marketing team, shaping and delivering high-impact programs from strategy through to execution, based in Melbourne / Naarm or Sydney / Gadigal. You'll work closely with senior stakeholders in Assurance, connecting market insight to business ambition and ensuring marketing activity drives meaningful engagement with priority audiences.

Why PwC?

At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health giving you the chance to make a real impact. Here, your growth is our priority. You’ll work with leading teams, explore new technologies, and unlock your full potential.

Join a global community of more than 370,000 people who value bold ideas, collaboration, and lasting change. Together, we’re building trust and shaping the future.

What you’ll do:

• Synthesise market intelligence, client insights, business data and stakeholder perspectives to identify marketing opportunities across assurance, audit and trust-related issues, and inform strategy.
• Translate complex technical, regulatory and business issues into clear, audience-led marketing strategies and campaigns that demonstrate how Assurance can build confidence and trust.
• Develop a strong understanding of the issues shaping Assurance clients, including financial and non-financial reporting, regulatory change, governance, risk, technology and emerging areas of assurance, using these insights to identify opportunities for the business.
• Lead the end-to-end development and delivery of integrated campaigns, from objectives, audience definition and strategy through channel planning, execution, optimisation and measurement.
• Work closely with Assurance partners and subject matter experts to turn technical expertise and emerging client issues into relevant thought leadership, content and campaigns.
• Deliver activity across paid, owned and earned channels, including digital, social media, content, thought leadership, events, sponsorships, email, web, SEO, SEM and video.
• Connect Assurance priorities with broader firm and industry agendas, identifying opportunities to bring together expertise from across the firm and take more integrated propositions to market.
• Establish campaign objectives, audience journeys, measures of success and attribution approaches, with a clear focus on building engagement with priority clients and audiences.
• Monitor performance, assess return on investment, and use data and insights to optimise campaigns and inform future investment decisions.
• Build trusted relationships with Assurance partners, leadership teams and subject matter experts, helping clarify priorities, challenge thinking and translate business objectives into effective marketing responses.
• Confidently advise, influence and constructively challenge senior stakeholders while maintaining trust, alignment and shared accountability.
• Champion PwC’s visual and verbal identity and ensure all activity complies with brand, legal, risk and marketing governance requirements.

What we’re looking for:

Core Skills

• At least five years' marketing experience, supported by relevant tertiary or professional qualifications.
• Strong B2B marketing experience, ideally within professional services, financial services or another complex, stakeholder-led environment.
• Demonstrated experience leading integrated campaigns from strategy and planning through execution, optimisation and evaluation.
• Excellent critical-thinking and problem-solving skills, with the ability to synthesise information, identify what matters and develop a clear point of view.
• Strong stakeholder-management experience, including the confidence to advise, influence and constructively challenge senior leaders.
• Excellent written and verbal communication skills, including the ability to turn complex information into clear, audience-focused narratives.
• Strong project management skills, including experience managing budgets, resources, timelines, dependencies, and competing priorities.
• Strong hands-on experience delivering marketing activities across traditional and digital channels.
• Experience using marketing analytics and business performance information to guide decisions and demonstrate return on investment.

Desirable Skills

• A track record of bringing fresh and commercially relevant ideas to marketing challenges and converting them into effective activity.
• An agile and collaborative mindset, with the ability to move seamlessly between strategic planning and hands‑on delivery.
• Curiosity, initiative and composure in ambiguous, deliverable-driven and deadline-focused environments.

Don’t meet every requirement?

We encourage you to apply. We value all forms of experience that may be transferrable and relevant.

What you’ll gain:

• The opportunity to work with leading organisations and cutting‑edge technology that challenge and expand your expertise.
• Work within an inclusive environment committed to Inclusion and Diversity and First Nations Prosperity, ensuring diverse perspectives are at the forefront of our work.
• Flexibility means trusting you to choose when, where, and how you work balancing what’s best for you, your team, and your clients to grow and thrive together.
• Clear paths for career progression supported by continuous learning and leadership development.
• Generous leave entitlements to support your work-life balance - including floating public holidays, birthday leave and ability to purchase additional leave on top of your four weeks.
• A world‑class parental leave policy offering up to 26 weeks of leave for caregivers, supporting your family and personal life.

We know that perks are as important as your financial rewards. Explore all the benefits that PwC has to offer here.

Ready to grow here and go further?

Join PwC Australia as a Marketing Manager and make an impact that goes beyond the expected.

We’re committed to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic and to maintaining a safe, respectful workplace for everyone.

In the application form, you can let us know what adjustments you require during our recruitment process and/or any workplace accommodations you anticipate needing to help you perform your role.