Store Manager

Blue Illusion Pty; Sydney; On-site; AUD 59,000 - 72,000; Full time

Benefits offered by this job

Generous employee discounts

Wardrobe allowance

Management bonus structure

No late night trade

Community partnerships

Job summary

Blue Illusion is seeking a Store Manager in Sydney to lead a boutique team, delivering exceptional customer experiences while driving commercial success.

You will manage a Tuesday–Saturday roster, implement merchandising strategies, and promote brand values with a French-inspired aesthetic. Applicants must have valid working rights in Australia.

Qualifications

• Experience leading a boutique team in retail
• Proven ability to drive sales through merchandising and customer service
• Ability to analyse sales trends and maximise profitability
• Strong community engagement and brand ambassador skills
• Valid working rights in Australia or New Zealand

Responsibilities

• Drive and achieve sales targets through effective merchandising, product knowledge, and customer service
• Analyse sales trends and implement strategies to maximise profitability
• Develop and maintain strong relationships with the local community
• Plan and execute events to enhance the boutique's presence and engage customers
• Represent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic
• Build and nurture lasting relationships with customers through personalised service

Skills

Leadership

Sales targets

Merchandising

Customer service

Data analysis

Job description

Full-time Permanent Experienced

Posted 10 Sep 2026

Description

Lead with purpose. Inspire with style. Create meaningful connections.

About Us

From a single Melbourne boutique in 1998 to eighty‑seven stores across Australia and New Zealand, Blue Illusion has evolved into a lifestyle brand defined by Family, Fashion & Joie de Vivre.

Inspired by the effortless elegance of French style and the strength of community, everything we do - from our collections to our conversations - is driven by purpose. We exist to help women feel seen, supported, and beautiful.

• Generous employee discounts and seasonal wardrobe allowance
• Management bonus structure and other incentives throughout the year
• No late night trade or increased hours in peak trading seasons
• An amazing and dedicated store team whom live our company values
• Opportunities to support local community partnerships beyond apparel
• An Australian, family‑owned company committed to it's people

About the Role

As the Store Manager, you will be the heartbeat of our boutique, leading a passionate team to deliver exceptional customer experiences while driving commercial success. This is a full‑time Store Manager position working a Tuesday to Saturday roster, with a proposed salary of $65,700 + super + clothing allowance with other incentives and benefits. Blue Illusion offers the opportunity to combine leadership, style, and community connection within a supportive, purpose‑driven brand.

What You’ll Be Responsible For

• Drive and achieve sales targets through effective merchandising, product knowledge, and customer service.
• Analyse sales trends and implement strategies to maximise profitability.

Community Engagement

• Develop and maintain strong relationships with the local community.
• Plan and execute events to enhance the boutique's presence and engage customers.

Brand Ambassadorship

• Represent Blue Illusion with enthusiasm, embodying the brand values and French-inspired aesthetic.
• Actively promote the boutique within the local community.

Customer Building

• Build and nurture lasting relationships with customers through personalised service.
• Implement initiatives to enhance the customer experience and satisfaction.

A Word from Our Team

At Blue Illusion, we’re supported and encouraged at every level. We build real connections with our customers and with each other — it feels good to be part of something meaningful.”

Applicants must have valid working rights in Australia or New Zealand.

Company Overview

With an unwavering commitment to quality and individuality, we create fashion-forward classics designed to stand the test of time and help you embrace the Joie de Vivre every day.