Junior Relevance Strategist

Confidential; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Confidential is seeking a social media-focused strategist to live and breathe social conversations, shaping strategies to win with diverse demographics. The role centers on driving community voices, content planning, and data-driven insights within a modern creative and media agency.

You will craft calendars, monitor conversations daily, and collaborate closely with Creative teams to translate insights into engaging campaigns and culturally relevant content.

Qualifications

• Strong understanding of marketing fundamentals.
• Familiarity with the Australian digital space and social media.
• Chronically online mindset with knowledge of latest trends, memes, and cultural moments.
• Understanding of community management and social listening.
• Ability to synergize with Creative teams.

Responsibilities

• Provide continuous recommendations based on daily evolving conversations, acting as the community’s voice.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Utilize an out-of-the-box perspective on data and research to find interesting consumer insights.
• Internalize social media comments and differentiate behaviors on different social platforms.
• Detail out ideas and insights in decks that are clear and persuasive.

Skills

Marketing basics

Australian social media

Chronically online mindset

Community management

Creative collaboration

Job description

Company Overview: We are a modern global creative and media agency, operating as a social-first, integrated marketing partner. We help brands stay relevant by translating audience insight into strategies that drive measurable business outcomes. Our work is grounded in a deep understanding of how people engage with content, platforms, and brands in a rapidly evolving media landscape.

About the Role: We are looking for someone who lives and breathes social media. This role involves managing and driving strategy expertise with a focus on forming strategies to win with different demographic groups.

Key Responsibilities:

• Provide continuous recommendations based on daily evolving conversations, acting as the community’s voice.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Utilize an out-of-the-box perspective on data and research to find interesting consumer insights.
• Internalize social media comments and differentiate behaviors on different social platforms.
• Detail out ideas and insights in decks that are clear and persuasive.

Qualifications:

• Strong understanding of marketing fundamentals.
• Familiarity with the Australian digital space and social media world.
• Maintains a "chronically online" perspective with a native understanding of social platforms and an insatiable curiosity for the latest trends, memes, and cultural moments.
• Understanding of community management and social listening.
• Ability to synergize well with Creative teams.

Work Authorization: Please note that we are unable to provide visa sponsorship for this position. All applicants must currently possess the legal right to work in Australia.