Social Media Specialist | Merivale

Merivale; Australia; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Staff Cellar

Paid parental leave

Career growth

Merivale Academy

Professional accreditation support

Employee Assistance Program

Employee referral program

Job summary

Merivale is seeking a Social Media Specialist to bring our venues to life across social platforms. You’ll manage a portfolio of accounts, capture and edit content, and craft copy that reflects each venue’s personality.

Collaborating with Digital, Marketing and venue teams, you’ll plan campaigns, build online communities, and drive engagement across our brands. A strong eye for visuals, storytelling, and hospitality is essential.

Qualifications

• At least three years’ experience in social media.
• Experience managing social accounts and delivering marketing campaigns.
• Photography skills and experience coordinating photoshoots.
• Strong copywriting skills and an eye for engaging content.
• A strategic and commercial mindset, with the ability to use insights to guide decisions.
• Excellent communication skills and the ability to build relationships across teams.
• Strong organisation and attention to detail, with the ability to manage multiple projects.
• A collaborative approach, openness to feedback and a passion for hospitality.

Responsibilities

• Manage a portfolio of social accounts, maintaining each brand’s voice, content and community.
• Plan and manage content calendars, ensuring posts are timely, consistent and on brand.
• Capture, edit and publish engaging content across your portfolio of venues.
• Write social copy that brings each venue’s personality to life.
• Create content for venue projects, new openings and group-wide campaigns.
• Plan and execute influencer campaigns, including reporting on their performance.
• Monitor social inboxes and respond to messages and comments in a timely manner.
• Review content performance, share insights and use them to improve future activity.Explore new social formats, features and tools to keep content fresh.
• Work with and coach venue social media champions on guidelines and best practice.
• Keep account information and social media resources accurate and up to date.

Skills

Social media

Campaign management

Photography

Copywriting

Analytics

Team collaboration

Job description

At Merivale, people are at the heart of everything we do - a family-owned hospitality group with a portfolio of more than 90 venues across Australia. From iconic venues to unforgettable guest experiences, our diverse portfolio spans restaurants, bars, pubs, nightlife, and events, delivering exceptional moments for our guests every day.

Job Description

We’re looking for a Social Media Specialist to bring our venues to life across social media. From capturing content in the moment to planning campaigns and building engaged online communities, you’ll help shape how guests connect with Merivale and our brands.

You’ll manage a portfolio of social accounts, working closely with our Digital, Marketing and venue teams to create content that reflects each venue’s personality and supports its goals.

What You’ll Do

• Manage a portfolio of social accounts, maintaining each brand’s voice, content and community.
• Plan and manage content calendars, ensuring posts are timely, consistent and on brand.
• Capture, edit and publish engaging content across your portfolio of venues.
• Write social copy that brings each venue’s personality to life.
• Create content for venue projects, new openings and group-wide campaigns.
• Plan and execute influencer campaigns, including reporting on their performance.
• Monitor social inboxes and respond to messages and comments in a timely manner.
• Review content performance, share insights and use them to improve future activity.Explore new social formats, features and tools to keep content fresh.
• Work with and coach venue social media champions on guidelines and best practice.
• Keep account information and social media resources accurate and up to date.

Qualifications

Ideally, You Have

• At least three years’ experience in social media.
• Experience managing social accounts and delivering marketing campaigns.
• Photography skills and experience coordinating photoshoots.
• Strong copywriting skills and an eye for engaging content.
• A strategic and commercial mindset, with the ability to use insights to guide decisions.
• Excellent communication skills and the ability to build relationships across teams.
• Strong organisation and attention to detail, with the ability to manage multiple projects.
• A collaborative approach, openness to feedback and a passion for hospitality.

Additional Information

Merivale Employee Benefits

• Exclusive monthly perks, staff-only rewards and events.
• Merivale Staff Cellar – access to premium wines at staff pricing.
• Paid parental leave – with flexible return to work options.
• Unlimited career growth with endless development opportunities.
• Merivale Academy – online and in-person training, including Leadership, Guest Experience,F&B.
• Professional accreditation support – including Leadership and WSET qualifications.
• Employee Assistance Program – confidential wellbeing and mental health support, provided by Sonder.
• Employee Referral Program – earn rewards for bringing great people on board.