Social Media Specialist | Merivale

Merivale; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Exclusive monthly perks, staff-only —

Staff Cellar – access to premium wines

Career growth and development

Merivale Academy – training

Paid parental leave – flexible return

Employee Assistance Program

Employee Referral Program

Job summary

Merivale is seeking a Social Media Specialist to bring our venues to life across social platforms. You will manage a portfolio of accounts, craft compelling content and collaborate with Digital, Marketing and venue teams to reflect each venue’s personality.

You’ll plan content calendars, shoot and edit content, write copy that resonates with audiences and coordinate influencer campaigns to grow engaged communities across Merivale’s brands.

Qualifications

• At least three years’ experience in social media.
• Experience managing social accounts and delivering marketing campaigns.
• Photography skills and experience coordinating photoshoots.
• Strong copywriting skills and an eye for engaging content.
• A strategic and commercial mindset, with the ability to use insights to guide decisions.
• Excellent communication skills and the ability to build relationships across teams.
• Strong organisation and attention to detail, with the ability to manage multiple projects.
• A collaborative approach, openness to feedback and a passion for hospitality.

Responsibilities

• Manage a portfolio of social accounts, maintaining each brand’s voice, content and community.
• Plan and manage content calendars, ensuring posts are timely, consistent and on brand.
• Capture, edit and publish engaging content across your portfolio of venues.
• Write social copy that brings each venue’s personality to life.
• Create content for venue projects, new openings and group-wide campaigns.
• Plan and execute influencer campaigns, including reporting on their performance.
• Monitor social inboxes and respond to messages and comments in a timely manner.
• Review content performance, share insights and use them to improve future activity.
• Explore new social formats, features and tools to keep content fresh.
• Work with and coach venue social media champions on guidelines and best practice.
• Keep account information and social media resources accurate and up to date.

Skills

Social media management

Social account management

Photography

Copywriting

Strategy & analytics

Communication

Organization & detail

Collaboration & feedback

Job description

At Merivale, people are at the heart of everything we do — from iconic venues to unforgettable guest experiences across restaurants, bars, pubs, nightlife and events. With a family-owned portfolio of more than 90 Australian venues, there’s always a story to tell.

The Role

We’re looking for a Social Media Specialist to bring our venues to life across social media. From capturing content in the moment to planning campaigns and building engaged online communities, you’ll help shape how guests connect with Merivale and our brands.

You’ll manage a portfolio of social accounts, working closely with our Digital, Marketing and venue teams to create content that reflects each venue’s personality and supports its goals.

What You’ll Do

Manage a portfolio of social accounts, maintaining each brand’s voice, content and community.

Plan and manage content calendars, ensuring posts are timely, consistent and on brand.

Capture, edit and publish engaging content across your portfolio of venues.

Write social copy that brings each venue’s personality to life.

Create content for venue projects, new openings and group-wide campaigns.

Plan and execute influencer campaigns, including reporting on their performance.

Monitor social inboxes and respond to messages and comments in a timely manner.

Review content performance, share insights and use them to improve future activity.

Explore new social formats, features and tools to keep content fresh.

Work with and coach venue social media champions on guidelines and best practice.

Keep account information and social media resources accurate and up to date.

Ideally, You Have

At least three years’ experience in social media.

Experience managing social accounts and delivering marketing campaigns.

Photography skills and experience coordinating photoshoots.

Strong copywriting skills and an eye for engaging content.

A strategic and commercial mindset, with the ability to use insights to guide decisions.

Excellent communication skills and the ability to build relationships across teams.

Strong organisation and attention to detail, with the ability to manage multiple projects.

A collaborative approach, openness to feedback and a passion for hospitality.

Merivale Employee Benefits

Exclusive monthly perks, staff-only rewards and events.

Merivale Staff Cellar – access to premium wines at staff pricing.

Career growth and development opportunities.

Merivale Academy – online and in-person training.

Paid parental leave – with flexible return to work options.

Employee Assistance Program – confidential wellbeing and mental health support through Sonder.

Employee Referral Program – earn rewards for bringing great people on board.