Social Media Officer

Waverley Council; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Waverley Council is seeking a creative and digitally savvy Social Media Officer to lead engaging content that champions our objectives. You will craft posts, manage campaigns, and ensure alignment with our brand across all social channels.

Bring at least three years’ experience producing social media content, plus expertise in paid campaigns using Meta Ads Manager and strong graphic design skills with Canva and Adobe Creative Suite. This role is based in Sydney, NSW.

Qualifications

• Degree in communications, PR, marketing or equivalent.
• Minimum 3 years creating social media content.
• Experience managing paid social campaigns on Meta.
• Experience with content production across posts, video, images.

Responsibilities

• Lead and develop engaging digital communications across Council’s social channels.
• Implement social media policy and brand guidelines.
• Create content promoting initiatives and community programs.
• Drive community engagement and strengthen digital presence.
• Identify opportunities to improve social media performance.

Skills

Content writing

Social media

Paid campaigns

Graphic design

Team collaboration

Stakeholder engagement

Video creation

Adobe Suite

Canva

Education

Communications/PR/Marketing degree

Tools

Meta Ads Manager

Canva

Adobe Creative Suite

Video editing software

Job description

We are seeking a creative and digitally savvy Social Media Officer to lead and develop engaging content that proactively champion Waverley Council’s objectives

What you’ll get to do

• Lead and develop engaging digital communications and content across Council’s social media channels
• Implement Council’s social media policy and ensure adherence to the brand guidelines and standards
• Create compelling content that promotes Council’s initiatives, services and community programs.
• Drive community engagement and strengthen Council’s digital presence
• Identify opportunities to improve social media performance and reach

What you’ll bring

• Tertiary qualifications in communications, public relations, marketing or a relevant field.
• Minimum three years’ experience in producing and writing content for social media campaigns.
  Ability to engage with diverse stakeholders of interest and to appreciate competing points of view.
• Proven track record of executing successful paid social campaigns utilising Meta Ads Manager, encompassing both boosting and ad campaigns.
• Proven ability to assist in the planning, coordination, and implementation of effective communication, both external and internal.
• Experience in social media content production, including shareable posts, video, images and graphics.
• A positive approach to working cooperatively with others and within a team.
• Experience in social community management including management of contentious issues.
• Demonstrated proficiency in graphic design, including expertise in the Adobe Creative Suite software suite and Canva, to create visually appealing assets

Culture

At Waverley Council, our values of Respect, Integrity, Innovation, Collaboration and Care guide how we work together, deliver, lead and support our community.

Why join Waverley

• Temporary full time – 6-month contract
• Flexibility that works: an agile working policy
• Work that matters: your improvements are felt by the whole community
• A supportive, inclusive team and a culture built on values
• Offices in Alexandria and Bondi Junction, close to transport and cafes
• Fitness Passport, EAP and wellness that works for you! From annual skin checks and flu shots to our bi-annual health fair, we’re committed to helping you stay healthy

We are committed to providing an accessible and inclusive recruitment process. If you require adjustments or support at any stage, please contact our People and Culture team at ***********@waverley.nsw.gov.au.

Waverley Council is committed to providing equal employment opportunities to all candidates. We value diversity. We encourage applications from people from diverse groups, including, but not limited to, Aboriginal and Torres Strait Island people; people from culturally diverse backgrounds; young people; older workers; people with disabilities; LGBTQIA+; and other minority groups.

We fully support the aims and objectives of the NSW Officer of Children's Guardian and Child Protection legislation. We will implement necessary practices to ensure safety.