Social Media Manager & Content Creator | Fine Jewellery

Black Finch Jewellery; Melbourne; On-site; AUD 75,000 - 85,000; Part time

Job summary

A creative jewellery company in Melbourne seeks a part-time Social Media Manager & Content Creator. The role involves developing social media strategies, managing content across platforms like Instagram and TikTok, and acting as a brand ambassador. Ideal candidates have at least 5 years of experience in social media management, preferably in the fashion or jewellery sector. This position offers a hands-on chance to shape the brand's digital presence.

Qualifications

• 5+ years managing social platforms and creating content.
• Proficient knowledge of social analytics and community engagement.
• Experience in fashion or jewellery business preferred.

Responsibilities

• Develop and execute social media campaigns to support product launches.
• Manage content creation, scheduling, and posting across various platforms.
• Monitor and report on social media performance using KPIs.

Skills

Content creation

Social media management

Community engagement

Brand ambassadoring

Education

Qualifications in Marketing, Advertising, Business or Media & Communications

Tools

Canva

Editing software

Social analytics tools

Scheduling tools

Job description

Since its founding in 2007, Black Finch has been guided by a deep appreciation for the unexpected and unconventional. We value complexity, originality, and the beauty in asymmetrical design. Each piece of jewellery merges modern aesthetics with timeless elegance, showcasing our unwavering commitment to quality craftsmanship.

Our close-knit team of 11 creative and dedicated individuals thrives in a supportive environment that prioritises collaboration, innovation, and work-life balance. With the majority of our sales driven by our flagship store in the heart of Collingwood, Melbourne, we are now focused on expanding our presence both nationally and internationally.

We’re seeking a dynamicSocial Media Manager & Content Creator to join us 3-days a week onsite in our Collingwood Flagship location, to help drive this exciting next phase of growth.

Responsibilities

This is a super hands-on role - filming, editing, copywriting, community management, being the face of the brand - the whole nine yards. The Social Media and Content Manager plays a crucial role in shaping Black Finch's digital presence, creating meaningful connections with the audience, and driving engagement that aligns with business goals.

• Acting as a brand ambassador across all social media channels, ensuring consistency in voice, messaging, and visual storytelling.
• Developing and executing social media campaigns, in collaboration with the Sales & Marketing Manager, to support product launches, collections, and brand initiatives.
• Managing daily content creation, scheduling, and posting across Instagram, Facebook, TikTok, Pinterest, and LinkedIn, with a focus on community engagement and growth.
• Leveraging influencer marketing and user-generated content to amplify brand reach, increase engagement, and drive brand advocacy.
• Conducting competitor analysis and using insights to continuously refine social media strategies, improving both engagement and commercial outcomes.
• Monitoring, analysing, and reporting on social media performance, using KPIs to optimize strategies and ensure alignment with sales and brand growth targets.

Qualifications / Education

• Qualifications in Marketing, Advertising, Business or Media & Communications

Experience

• 5+ years managing social platforms and creating content
• Proficient knowledge of native social analytics, scheduling tools, editing software, canva
• We'd prefer a candidate with social media and/or marketing experience within a fashion or jewellery business

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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