PR and Social Specialist

Unison Label; Melbourne; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Generous discounts across Brandbank Group brands

Brandbank Day – An additional day's leave

Health and Wellness initiatives

Free breakfast and snacks on-site

Employee Referral Program

Bring your furry friend to work

Exclusive access to product samples

End-of-Trip Facilities

Job summary

Join a vibrant team at Unison Label as a PR and Social Specialist. This exciting role involves driving brand engagement through innovative PR and social media strategies. Collaborate with creative professionals to create compelling content that captivates a fashion-forward audience.

Qualifications

• 2–3 years' experience in PR, social or influencer marketing.
• Strong storytelling and copywriting skills.
• Understanding of digital metrics and analytics.

Responsibilities

• Plan and deliver content calendars across social media platforms.
• Collaborate with designers for compelling content.
• Build and nurture relationships with creators and influencers.

Skills

Storytelling

Copywriting

Organizational Skills

Education

Tertiary qualification in Marketing or Communications

Tools

Sprout

Later

Meltwater

Job description

Join to apply for the PR and Social Specialist role at Unison Label

Continue with Google Continue with Google

Join to apply for the PR and Social Specialist role at Unison Label

Direct message the job poster from Unison Label

Talent Acquisition Manager at Brandbank Group (Seed Heritage, Unison, Commonry, allkinds, kikki.K & FINE-DAY) | Connecting Brands with Top Talent

An exciting opportunity has arisen for a creative and connected PR & Social Specialist to join our Unison team!

Reporting to the Marketing & Communications Manager, this role focuses on driving brand engagement across PR, influencer marketing and social media. You'll collaborate closely with our Marketing Coordinator to build compelling content and campaigns that connect with our fashion-forward community.

THE ROLE:

• Plan and deliver content calendars across Instagram, Facebook, TikTok, and LinkedIn
• Execute on-brand social strategies aligned with trade, brand, and campaign goals
• Collaborate with designers and creatives to bring compelling content to life
• Build and nurture relationships with creators, influencers, and brand ambassadors
• Coordinate influencer partnerships, product seeding, and campaign activity
• Report on performance and evolve strategies to improve impact and ROI
• Support key PR campaigns – from product launches to store openings
• Drive media outreach and seek organic opportunities for brand exposure
• Assist in planning for store launches and key in-store experiences
• Deliver regular analysis on campaign and event success
• Assist on styling days and lend a hand during campaign shoots as required
• On-site role 5-days per week, based in our St Kilda Road offices.

THE IDEAL CANDIDATE:

• A tertiary qualification or equivalent in Marketing, Communications or a related field
• 2–3 years' experience in PR, social or influencer marketing (fashion, beauty or lifestyle ideal)
• Strong storytelling and copywriting skills
• A great eye for content and emerging social trends
• Understanding of digital metrics, including Meta and TikTok analytics
• Super organised with a knack for managing multiple projects
• Familiarity with tools like Sprout, Later, or Meltwater is a plus

WHAT'S IN IT FOR YOU?

• Up to 50% off the new season Unison product range
• Generous discounts across all Brandbank Group Brands including Seed Heritage, allkinds, Commonry, kikki.K & FINE-DAY.
• Supportive team culture and environment
• Employee Referral Program – be rewarded for referring great new people to our team
• Health and Wellness initiatives with access to Employee Assistance Program
• Brandbank Day – An additional day's leave to use however you like – whether it's for life admin, cultural celebrations, or simply recharging.
• You & Your Mate – Yes, we mean your dog! Bring your furry friend to work and make your day that little bit brighter.
• Sample Sales – Exclusive access to product samples at great prices – a fun and exciting benefit for anyone who loves our brands.
• Pantry Perks – Free breakfast and snacks available on-site for a quick pick-me-up.
• End-of-Trip Facilities – Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.

Unison is a fashion brand that sets a new standard for modern Australian style.

Unison is for those who embrace the notion of a confident and effortless dressed - up - casual. We edit the season and own the must have fashion looks for weekday to weekend dressing. Unison delivers a brand experience that is inclusive, authentic, and trusted. We understand what’s having a moment, where the best new ideas are coming from and what’s truly stylish welcome to the conversation.

If you love fashion and want to empower people to define their personal style, we want to hear from you. APPLY NOW!

To learn more and see all job listings, visit: https://unisonlabel.com/careers

ABOUT BRANDBANK GROUP:

Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.

Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees. We encourage interested applicants to apply directly if they would like to be considered for this opportunity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Public Relations

• Industries

  Retail Apparel and Fashion and Retail

Referrals increase your chances of interviewing at Unison Label by 2x

Sign in to set job alerts for “Public Relations Specialist” roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

Public Relations Officer (Travel Opportunities)

Melbourne, Victoria, Australia A$90,000 - A$109,999 3 weeks ago

Melbourne, Victoria, Australia 3 days ago

Melbourne, Victoria, Australia 3 weeks ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 4 months ago

Melbourne, Victoria, Australia 2 weeks ago

Freelance Social Content Coordinator - ASAP start

Melbourne, Victoria, Australia 3 weeks ago

Melbourne, Victoria, Australia 5 days ago

Freelance Social Content Coordinator - ASAP start

Melbourne, Victoria, Australia 3 weeks ago

Expression of Interest - Kogan.com Opportunities

South Melbourne, Victoria, Australia 2 years ago

Content & Community Coordinator (M/W) Club Med Resort

Melbourne, Victoria, Australia 2 weeks ago

Springvale, Victoria, Australia 4 days ago

MELB Social and Content Executive (Lifestyle) $80k

Docklands, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia
A$90,000.00
-
A$90,000.00
3 days ago

Marketing, Business Development & PR Specialist

Melbourne, Victoria, Australia 3 days ago

Melbourne, Victoria, Australia 3 weeks ago

Outreach and Community Engagement Manager

Melbourne, Victoria, Australia
A$60,000.00
-
A$80,000.00
5 days ago

Malvern, Victoria, Australia 2 months ago

SYD SAD (Marketing, Brand Activations + Experiential) $130k-$140k

Melbourne, Victoria, Australia 1 week ago

Port Melbourne, Victoria, Australia 2 days ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.