Social Media Lead

Social St. (Born Creators Group); Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Leadership and ownership

Training budget for courses and conferences

A seat at the table on pitches and new product builds

Job summary

A leading marketing agency in Sydney is seeking a Mid-Senior Level Strategist to shape social strategies and oversee creative across various brands. You will lead a team, mentor coordinators, and drive performance through innovative solutions. The ideal candidate has over 7 years of experience in social media strategy with a proven record of measurable growth. This role offers a comprehensive training budget and opportunities for leadership and ownership.

Qualifications

• 7+ years in social media across multi-brand portfolios.
• Proven track record of leading strategy with measurable growth.
• Strong analytics capabilities across native platform insights.
• Experience in briefing and directing video, designers, and creators.

Responsibilities

• Shape social strategies and oversee creative.
• Lead a team and mentor coordinators and creators.
• Collaborate with the paid team to enhance CPA and ROAS.
• Define metrics and oversee data measurement.

Skills

Social strategy

Analytics proficiency

Client communication

Creative direction

People leadership

Budget management

Job description

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This is the seat for a strategist who can lead clients, mentor a team, and move the needle. You will shape social strategies, oversee creative, and own performance across a diverse roster of brands. Expect leadership, momentum, and visible impact.

Responsibilities

• Portfolio strategy and outcomes: Channel architecture, content pillars, experiments, and quarterly OKRs tied to revenue and pipeline.
• Creative direction: Clear briefs, hooks that travel, and vertical-first storytelling across Reels, TikTok, Shorts, and LinkedIn.
• Performance integration: Collaborate with the paid team to plan assets, create testing matrices, and allocate budgets that enhance CPA, CTR, and ROAS.
• Data and measurement: Define north-star metrics, dashboards, UTMs, testing roadmaps, and weekly review rhythms.
• People leadership: Mentor coordinators and creators, set QA standards, run rituals, and level up craft with structured feedback.
• Client leadership: Present with clarity to heads of marketing and founders, manage risk, guide crisis comms, and protect brand safety.
• Delivery excellence: Forecast resourcing, lock timelines, and keep multi-workstream programs on track without quality drift.
• Innovation and IP: Build playbooks, templates, and repeatable systems that scale. Turn wins into case studies.
• Growth: Shape proposals, join pitches, and expand scope through smart roadmaps and results.

Qualifications

• 7+ years in social across multi-brand portfolios.
• Track record of leading strategy that delivered measurable growth
• Confident with analytics across native platform insights
• Comfortable briefing and directing video, designers, creators, and editors
• Strong client comms, facilitation, and stakeholder management
• Proven experience owning budgets, resourcing, and performance targets

What we are looking for

Decisive, data-literate, and creative. You balance brand with performance and know when to simplify. You rally teams, set clear goals, and deliver.

We love a team player

You give open feedback, protect quality, and keep stakeholders aligned. You build repeatable systems that scale.

What we offer

• Leadership and ownership
• Training budget for courses and conferences
• A seat at the table on pitches and new product builds

Position details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Marketing Services