Social Media Lead

Flinders University; Adelaide; On-site; AUD 103,000 - 114,000; Full time

Benefits offered by this job

17% Superannuation + salary packaging

Flexible working arrangements

Staff wellbeing program (Thriving@Flin

Staff study offers

Diversity and inclusion initiatives

Vibrant campus life and amenities

Veteran Employer of Choice

Job summary

Flinders University is seeking a Social Media Lead to own the University’s flagship channels across Instagram, Facebook, TikTok, LinkedIn and YouTube, shaping content strategy and driving audience engagement with autonomy.

You will work with stakeholders across the University to deliver compelling narratives that support student recruitment, brand visibility and institutional reputation, with a focus on analytics and innovation.

Qualifications

• Experience managing high-profile social media channels with autonomous delivery of engagement outcomes.
• Exceptional stakeholder engagement across diverse teams and this university context.
• Strong content creation capabilities including storytelling and multimedia assets.

Responsibilities

• Lead strategy, planning and day-to-day management of Flinders University’s social media channels.
• Create engaging content across platforms (copy, video, photography, multimedia).
• Partner with senior stakeholders to deliver activities aligned with university priorities.
• Monitor performance and use insights to continuously improve results.

Skills

Social media management

Stakeholder engagement

Content creation

Adobe Creative Cloud

CapCut

Education

Tertiary qualification in Communications/Media Studies

Tools

Adobe Creative Cloud

CapCut

Job description

Position Details

• Full-Time| Fixed term (14 months)
• Higher Education Officer Level 7|$102,589- $113,561
• Location: Bedford Park / Kaurna Country
• View Position Description

About the Role

Join Flinders University as the Social Media Lead and take ownership of the University’s flagship social media channels. Leading the University’s presence across Instagram, Facebook, TikTok, LinkedIn and YouTube, you will have the opportunity to shape content strategy, grow audience engagement and bring creative ideas to life with significant autonomy. Working closely with stakeholders across the University, you will drive a dynamic social media presence that supports student recruitment, brand visibility and institutional reputation.

As the Social Media Lead, you will also be responsible for:

• Leading the strategy, planning and day-to-day management of the University’s social media channels.
• Creating engaging content across multiple platforms, including copy, video, photography and multimedia assets.
• Partnering with senior stakeholders to deliver impactful activities aligned with University priorities.
• Monitoring performance, identifying opportunities for innovation and using insights to continuously improve results.

For more information about the Key Position Responsibilities, please see the position description.

This position makes a significant contribution to the University’s strategic plan to “Changing 10 million lives, Every One Matters”, by 2035 through leading a dynamic and engaging social media presence that strengthens engagement with current and prospective students, staff, alumni and the broader community. By delivering student-centred content, embracing innovation in digital engagement and responding with agility to emerging opportunities and trends, the Social Media Lead helps enhance the University’s reputation, grow its reach and support meaningful engagement with audiences that matter most.

About You

You are a creative and highly organised social media professional who thrives in a fast-paced environment. Confident working independently, you can build strong relationships with diverse stakeholders, manage competing priorities, and identify compelling stories that resonate with audiences.

To be successful in this role, you will have:

• Demonstrated experience managing high-profile social media channels, with the ability to work autonomously and drive engagement outcomes.
• Exceptional stakeholder engagement skills, with the ability to collaborate effectively across a diverse range of teams and stakeholders.
• Strong content creation capabilities, with an eye for compelling storytelling, emerging social trends and engaging visual content.
• Proficiency in Adobe Creative Cloud and CapCut, with experience creating and optimising content across a range of social media platforms.

The ideal candidate will also hold appropriate tertiary qualification in Communications, Media Studies, or a related discipline, and / or equivalent relevant experience.

About the Marketing and Student Recruitment team

The Marketing and Student Recruitment team is evolving in 2026 with exciting new opportunities at our vibrant Bedford Park campus and the cutting-edge Flinders City Campus. As we accelerate our growth ambitions, we are looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you are passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you. Join us in a team that is focused on innovation, excellence, and delivering results that will position Flinders as a leader in higher education.

Life at Flinders

They say know your place. We say you’ve found it right here.

Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next.

Rising to a challenge is nothing new for Flinders. During our first 60 years, we’ve navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we’ve continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don’t just accommodate differences; we embrace and celebrate them.

So,why work at Flinders?

• 17% Superannuation + salary packaging options
• Flexible working arrangements
• Awarded the AHEIA Higher Education Award for Workplace Culture Excellence due to ourcommitment to wellbeing through our Thriving@Flinders staff wellbeing program
• Wide range of professional development activities andservices, including exclusive staff study offers
• We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.
• Vibrant campus life and amenities including on campus health care services,gymandchildcare centre(Bedford Park, South Australia).
• Recognised as a Veteran Employer of Choice

Our Commitment to Reconciliation and Indigenous Employment

Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.

• Please see here for our Reconciliation Action Plan
• Please see here for our Indigenous Workforce Strategy

Prescribed Conditions for Employment

Appointment to this role is conditional on the completion of required pre-employment checks and declarations, each of which must be satisfactory to the University.This includes:

• AcurrentcompletedNationally Coordinated Criminal History Checkand Gender Based ViolenceDeclarationwhich is satisfactory to the University. The contract of Employment is conditional uponthe receipt of thesecompleted compliance checks.Adisclosable outcomewill not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role.

Certification

Applications to be submitted before 10.00pm:

16 Sept 2026

At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.

Flinders. Fearless.