Social Media Lead

01 Flinders University; Adelaide; On-site; AUD 103,000 - 114,000; Full time

Benefits offered by this job

17% Superannuation + salary packaging

Flexible working arrangements

Staff development opportunities

Diversity and inclusion programs

On-campus health care services

Job summary

Flinders University is seeking a Social Media Lead to own the University's flagship social channels across Instagram, Facebook, TikTok, LinkedIn and YouTube. You will shape content strategy, grow audience engagement and bring creative ideas to life with significant autonomy.

You will lead strategy, planning and day-to-day management, create engaging content, and partner with senior stakeholders to deliver impactful activities. Monitoring performance and insights will drive continuous improvement.

Qualifications

• Demonstrated experience managing high-profile social media channels autonomously.
• Exceptional stakeholder engagement across diverse teams and stakeholders.
• Strong content creation skills with storytelling and multimedia capabilities.
• Proficiency in Adobe Creative Cloud and CapCut for platform optimisation.
• Tertiary qualification in Communications, Media Studies or related discipline.

Responsibilities

• Lead strategy, planning and day-to-day management of the University's social channels.
• Create engaging content across copy, video, photography and multimedia assets.
• Partner with senior stakeholders to deliver activities aligned with priorities.
• Monitor performance and use insights to improve results.

Skills

Social media management

Stakeholder engagement

Content creation

Adobe Creative Cloud

CapCut

Education

Communications/Media Studies degree

Tools

Adobe Creative Cloud

CapCut

Job description

Job Description

Position Details Full-Time | Fixed term (14 months) Higher Education Officer Level 7 | $102,589 - $113,561 Location: Bedford Park / Kaurna Country View

Position Description

About the Role Join Flinders University as the Social Media Lead and take ownership of the University's flagship social media channels. Leading the University's presence across Instagram, Facebook, TikTok, LinkedIn and YouTube, you will have the opportunity to shape content strategy, grow audience engagement and bring creative ideas to life with significant autonomy. Working closely with stakeholders across the University, you will drive a dynamic social media presence that supports student recruitment, brand visibility and institutional reputation. As the Social Media Lead, you will also be responsible for:

• Leading the strategy, planning and day-to-day management of the University's social media channels.
• Creating engaging content across multiple platforms, including copy, video, photography and multimedia assets.
• Partnering with senior stakeholders to deliver impactful activities aligned with University priorities.
• Monitoring performance, identifying opportunities for innovation and using insights to continuously improve results.

For more information about the Key Position Responsibilities, please see the position description. This position makes a significant contribution to the University's strategic plan to "Changing 10 million lives, Every One Matters", by 2035 through leading a dynamic and engaging social media presence that strengthens engagement with current and prospective students, staff, alumni and the broader community. By delivering student-centred content, embracing innovation in digital engagement and responding with agility to emerging opportunities and trends, the Social Media Lead helps enhance the University's reputation, grow its reach and support meaningful engagement with audiences that matter most.

About You

You are a creative and highly organised social media professional who thrives in a fast-paced environment. Confident working independently, you can build strong relationships with diverse stakeholders, manage competing priorities, and identify compelling stories that resonate with audiences. Your blend of strategic thinking, creativity and technical expertise enables you to deliver outstanding social media outcomes.

To be successful in this role, you will have:

• Demonstrated experience managing high-profile social media channels, with the ability to work autonomously and drive engagement outcomes.
• Exceptional stakeholder engagement skills, with the ability to collaborate effectively across a diverse range of teams and stakeholders.
• Strong content creation capabilities, with an eye for compelling storytelling, emerging social trends and engaging visual content.
• Proficiency in Adobe Creative Cloud and CapCut, with experience creating and optimising content across a range of social media platforms.
• The ideal candidate will also hold appropriate tertiary qualification in Communications, Media Studies, or a related discipline, and / or equivalent relevant experience.

About the Marketing and Student Recruitment team

The Marketing and Student Recruitment team is evolving in 2026 with exciting new opportunities at our vibrant Bedford Park campus and the cutting-edge Flinders City Campus. As we accelerate our growth ambitions, we are looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you are passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you. Join us in a team that is focused on innovation, excellence, and delivering results that will position Flinders as a leader in higher education.

Life at Flinders

They say know your place. We say you've found it right here. Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next. Rising to a challenge is nothing new for Flinders. During our first 60 years, we've navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we've continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them.

So,why work at Flinders?

• 17% Superannuation + salary packaging options
• Flexible working arrangements
• Awarded the AHEIA Higher Education Award for Workplace Culture Excellence due to our commitment to wellbeing through our Thriving@Flinders staff wellbeing program
• Wide range of professional development activities and services, including exclusive staff study offers
• We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.
• Vibrant campus life and amenities including on campus health care services, gym and childcare centre (Bedford Park, South Australia).
• Recognised as a Veteran Employer of Choice
• Our Commitment to Reconciliation and Indigenous Employment
• Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy.
• Our vision to be a preferred employer for Aboriginal and Torres Strait Islander peoples.
• We are committed to progressing Indigenous advancement in education, research, employment and wellbeing and strongly encourage applications for Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.

Prescribed Conditions for Employment

Appointment to this role is conditional on the completion of required pre-employment checks and declarations, each of which must be satisfactory to the University. This includes:

• A current completed Nationally Coordinated Criminal History Check and Gender Based Violence Declaration which is satisfactory to the University.
• The contract of Employment is conditional upon the receipt of these completed compliance checks.
• A disclosable outcome will not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role.