Social Media Growth & Strategy Lead

This Is Never Work; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Red Bull Australia is seeking a Social Media Manager to lead strategy, programming and day-to-day execution of its social channels. You will manage content across Instagram, TikTok, YouTube, X, Strava and more, driving growth and engagement while collaborating with Content, Programming and Communications teams.

The role combines storytelling with audience development and performance analysis, ensuring content reaches the right people at the right time and aligns with global and local campaigns.

Qualifications

• 5–7 years of experience in organic social media management, digital programming or related roles.
• Proven track record growing audiences across multiple social platforms.
• Strong understanding of Instagram and TikTok publishing, engagement and analytics.

Responsibilities

• Develop and execute social media strategy across Instagram, TikTok, YouTube, Strava, X and Twitch.
• Oversee day-to-day programming and publishing across managed channels.
• Ensure content reaches relevant audiences and supports brand awareness.
• Maintain a locally relevant and inclusive brand voice across platforms.
• Develop engaging social storytelling around Australian athletes, events and initiatives.

Skills

Audience growth

Content strategy

Social analytics

Editorial judgment

Cross-functional collaboration

Publishing calendars

Platform knowledge

Job description

Red Bull Australia is seeking a Social Media Manager to lead strategy, programming and day-to-day execution of its social channels. You will manage content across Instagram, TikTok, YouTube, X, Strava and more, driving growth and engagement while collaborating with Content, Programming and Communications teams.

The role combines storytelling with audience development and performance analysis, ensuring content reaches the right people at the right time and aligns with global and local campaigns.