Senior Social Media Strategy Lead (ANZ)

Content Creators; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Red Bull Australia Pty Ltd is seeking a Social Media Manager to lead strategy and day-to-day programming across Instagram, TikTok, YouTube, X, and Strava. This role focuses on translating global guidance into local content, engaging Australian athletes, projects and events, and driving the right consumer journeys.

You will analyse performance, optimise channel experiences, and collaborate with Communications, Sports Marketing, Brand Marketing, and Field Marketing to grow reach and engagement.

Qualifications

• Approximately 5–7 years of experience in organic digital programming of social media channels.
• Experience building and nurturing online communities to larger audiences.
• Understanding algorithms and growth strategies across social platforms.
• Cross-functional collaboration in a global, matrixed organisation.

Responsibilities

• Lead strategy and execution for managed channels across Instagram, TikTok, YouTube, X, and more.
• Analyse performance weekly, monthly, quarterly using proprietary and third‑party tools.
• Develop local programming plans aligned with global guidance.
• Coordinate activation plans with Communications, Sports Marketing, Brand Marketing, and Field Marketing.

Skills

Social media management

Content strategy

Analytics & insights

Cross-functional collaboration

Tools

Microsoft 365

Job description

Red Bull Australia Pty Ltd is seeking a Social Media Manager to lead strategy and day-to-day programming across Instagram, TikTok, YouTube, X, and Strava. This role focuses on translating global guidance into local content, engaging Australian athletes, projects and events, and driving the right consumer journeys.

You will analyse performance, optimise channel experiences, and collaborate with Communications, Sports Marketing, Brand Marketing, and Field Marketing to grow reach and engagement.