Social Media Manager - Red Bull

TVZ; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Red Bull Australia seeks a Social Media Manager to lead strategy and oversee day-to-day programming of managed channels (TikTok, Instagram, YouTube, X, Strava). You will translate the Red Bull world to our channels, adapt to platform changes, and make data-driven decisions to reach millions of Australian consumers.

You’ll attract and engage audiences across the marketing funnel, grow reach and engagement, ensure content is published on the right outlet, and analyse insights to optimise

Job description

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Sydney, Australia: Social Media Manager - Red Bull

Job Vacancy: Social Media Manager - Red Bull

Location: Sydney, Australia

The Red Bull Australia Social Media Manager (managed channels) leads strategy and oversees execution of day-to-day programming of managed (TikTok, Instagram, YouTube, X, Strava) channels. This person will be tasked with translating the world of Red Bull to our social media channels, while navigating platform changes, strategic shifts, and making data-driven decisions with the goal of reaching millions of Australian consumers.

This role is responsible for attracting and engaging our key audiences across the marketing funnel by contributing to the growth and maintenance of audiences – reach, frequency, and length of interaction across all platforms, by ensuring the right content is published at the right time on the right outlet. This role contributes to optimising channel performance and experience through content scheduling, featuring, customised functionalities and smooth consumer journeys, while increasing awareness, relevance, and an engaged community that follows the Red Bull brand and its content offering. You will understand how to analyse and interpret insights and apply them to the associated programming strategies.