SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

Windsor Smith; City of Melbourne; On-site; AUD 65,000 - 85,000; Full time

Job summary

Windsor Smith in Melbourne is seeking a Social Media Executive & Content Creator to own the Women’s social channels, crafting innovative, on-trend content and storytelling that brings the brand to life.

You’ll manage calendars, develop monthly campaigns across Instagram, TikTok and Facebook, shoot and edit photo and video, optimise paid campaigns, and collaborate with photographers, agencies and internal teams to ensure on-brand output.

Qualifications

• 2–3+ years’ experience in social media, content creation, or digital marketing (fashion or retail preferred).
• Strong understanding of Instagram and TikTok, including trends, formats, and algorithms.
• Confident shooting, editing, and appearing in video content.
• Proven ability to manage and optimise paid social campaigns (Meta Ads) to drive engagement.
• Experience creating EDMs using DotDigital or similar platforms.
• Familiarity with analytics tools (e.g. Google Analytics, Iconosquare).
• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma.
• Experience with content scheduling platforms (such as Sked).

Responsibilities

• Own and manage the social media calendar for Windsor Smith Women’s.
• Stay on top of key retail moments (including Afterpay sales), ensuring they are planned into the calendar and brought to life through timely, engaging content.
• Conceptualise, create, and execute monthly social campaigns across Instagram, TikTok, and Facebook.
• Shoot, edit, and publish high-quality photo and video content (organic + paid).
• Stay ahead of trends and translate them into on-brand, engaging content.
• Manage and optimise paid social campaigns (Meta Ads) to drive engagement and brand awareness.
• Plan, design, and execute EDM campaigns using DotDigital or similar platforms.
• Monitor performance, analyse insights, and identify growth opportunities across social and email channels.
• Engage with the community by responding to comments, messages, and customer enquiries.
• Build and manage influencer and stylist partnerships.
• Collaborate with internal teams and external creatives (photographers, videographers, agencies).
• Ensure all content aligns with Windsor Smith’s brand identity, tone, and visual direction.

Skills

Social media strategy

Content creation

Copywriting

Time management

Autonomy

Brand storytelling

Campaign planning

Analytics interpretation

Tools

Meta Ads Manager

Business Manager

DotDigital

Google Analytics

Iconosquare

Premiere Pro

Photoshop

Figma

Sked

Job description

SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

Windsor Smith is an iconic Australian footwear brand, known for delivering trend-driven, fashion-forward styles for men and women all year round.

We’re looking for a Social Media Executive & Content Creatorto take ownership of our Women’s social channels, bringing the brand to life through innovative, engaging, and on-trend content.

This is a full-time, office-based role, working within a small, fast-paced team, suited to someone who is proactive, self-driven, and thrives when working both independently and collaboratively.

The Role

You’ll be responsible for managing and growing Windsor Smith Women’s social presence, with a strong focus on content creation, storytelling, and performance-driven campaigns.

Key Responsibilities

• Own and manage the social media calendar for Windsor Smith Women’s
• Stay on top of key retail moments (including Afterpay sales), ensuring they are planned into the calendar and brought to life through timely, engaging content
• Conceptualise, create, and execute monthly social campaigns across Instagram, TikTok, and Facebook
• Shoot, edit, and publish high-quality photo and video content (organic + paid)
• Stay ahead of trends and translate them into on-brand, engaging content
• Manage and optimise paid social campaigns (Meta Ads) to drive engagement and brand awareness
• Plan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing activity
• Monitor performance, analyse insights, and identify growth opportunities across social and email channels
• Engage with the community by responding to comments, messages, and customer enquiries
• Build and manage influencer and stylist partnerships
• Collaborate with internal teams and external creatives (photographers, videographers, agencies)
• Ensure all content aligns with Windsor Smith’s brand identity, tone, and visual direction

About You

You’re a creative thinker with a strong understanding of social culture and a passion for fashion. You’re confident both behind and in front of the camera, and you understand what makes content perform.

You’re highly organised, accountable, and able to manage your time, meet deadlines, and work in a fast-paced environment. You also bring a confident, outgoing personalityand are comfortable reaching out, engaging with people, and taking initiative.

You’re willing to step outside your comfort zone, try new ideas, and test different approaches to content and storytelling.

Skills & Experience

• 2–3+ years’ experience in social media, content creation, or digital marketing (fashion or retail preferred)
• Strong understanding of Instagram and TikTok, including trends, formats, and algorithms
• Confident shooting, editing, and appearing in video content
• A sharp eye for fashion, styling, and visual storytelling
• Ability to work independently while contributing to a small team environment
• Proven ability to meet deadlines and manage multiple projects simultaneously
• Strong copywriting skills with excellent attention to detail
• Experience with Meta Ads Manager and Business Manager
• Experience creating EDMs using DotDigital or similar platforms
• Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
• Experience with content scheduling platforms (such as Sked)

What We’re Looking For

• Someone who can turn trends into clever, on-brand content
• A social-native who understands digital culture instinctively
• A proactive, ideas-driven creative who takes ownership
• Someone who thrives in a hands-on role within a small team
• Strong accountability and ability to work autonomously
• Strong understanding of brand tone, consistency, and identity
• Experience with Meta Ads Manager and Business Manager
• Experience creating EDMs using DotDigital or similar platforms
• Familiarity with analytics tools (e.g. Google Analytics, Iconosquare)
• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma
• Experience with content scheduling platforms

This role you will be reporting directly to the Director.

Must have a licence and car to travel for photo shoots during working hours.