Social Media and Content Creator

Wittner; City of Melbourne; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Great team member discounts

Employee Assistance Program

Early access to pay

Job summary

Wittner is seeking a Social Media & Content Creator to elevate our digital presence from our South Yarra office in Melbourne. You will produce on-brand content across Instagram, TikTok, Facebook, and LinkedIn, from Reels to blogs, driving growth and engagement.

You’ll lead shoots, edit weekly content, collaborate on seasonal campaigns, craft captions and blogs, and manage influencer and PR partnerships to keep Wittner’s voice refined and consistent.

Qualifications

• 1–3 years’ experience in social media, content creation, or a similar digital role.
• Proven ability to film, edit, and produce content across multiple formats and platforms.
• Strong writing skills with the ability to adapt tone for social, email, and blog content.
• Experience working with influencers, UGC, or PR agencies.
• Organised, proactive, and able to manage multiple priorities in a fast-paced environment.
• A creative mindset with a sharp eye for detail, styling, and brand-aligned aesthetics.

Responsibilities

• Lead bi-monthly content shoots end-to-end - from concept development and shot lists to on-set direction and asset delivery.
• Plan, shoot, and edit weekly brand content including Reels, Stories, flatlays, BTS footage, and campaign snippets.
• Contribute to Wittner’s seasonal campaign shoots with potential to lead on creative direction.
• Build and maintain a content calendar aligned with product launches and campaigns.
• Write engaging, SEO-friendly copy for captions, EDMs, and blogs reflecting Wittner’s brand voice.
• Manage influencer partnerships, PR requests, and UGC to ensure on-brand content.
• Capture in-house content from product photography to campaign storytelling.
• Monitor and respond to community engagement daily; report on content performance.
• Provide insights to optimise growth and engagement.

Skills

Video filming

Video editing

Copywriting

Influencer management

Organization

Creative mindset

Trend awareness

Tools

Adobe Creative Suite

Canva

Job description

At Wittner, we believe in creating footwear and accessories that are distinctive, contemporary, and designed to be worn with confidence. We’re looking for a Social Media & Content Creator to bring that same energy to our digital presence, growing our community and shaping how our brand is experienced online.

This is a hands-on creative role (this is an office-based role from our South Yarra office) where you’ll produce elevated, on-brand content that inspires, engages, and drives growth across Instagram, TikTok, Facebook, LinkedIn, and beyond. From scroll-stopping Reels to campaign storytelling, fortnightly blogs to EDM content, you’ll play a pivotal role in how Wittner shows up in the digital space.

What You’ll Do

• Lead bi-monthly content shoots end-to-end - from concept development and shot lists to on-set direction and asset delivery, ensuring all output aligns with Wittner’s brand vision and campaign priorities.
• Plan, shoot, and edit weekly brand content including Reels, Stories, flatlays, behind-the-scenes footage, and campaign snippets.
• Contribute to Wittner’s three seasonal campaign shoots each year, with the opportunity to take a lead role in creative direction and on-set production alongside the Marketing & E-Commerce Manager.
• Build and maintain a content calendar aligned with product launches, campaigns, and key brand moments.
• Write engaging, SEO-friendly copy for captions, EDMs, and blogs that reflect Wittner’s refined brand voice.
• Manage influencer partnerships, PR agency requests, and UGC to ensure consistent, on-brand content.
• Capture additional in-house content, from product photography to campaign storytelling.
• Monitor and respond to community engagement daily, fostering meaningful customer connections.
• Report on content performance and provide insights to optimise growth and engagement.

What We’re Looking For

• 1–3 years’ experience in social media, content creation, or a similar digital role.
• Proven ability to film, edit, and produce content across multiple formats and platforms.
• Strong writing skills with the ability to adapt tone for social, email, and blog content.
• Experience working with influencers, UGC, or PR agencies.
• Organised, proactive, and able to manage multiple priorities in a fast-paced environment.
• A creative mindset with a sharp eye for detail, styling, and brand‑aligned aesthetics.
• Confident staying across social media trends, platform updates, and new opportunities.
• Bonus: product photography, EDM planning, or graphic design experience.

Working for Wittner:

• We offer opportunities for advancement in a constantly growing company
• Competitive salary package
• Great team member discounts
• An exciting, inviting, and welcoming work environment
• Early access to your pay each week
• Employee Assistance Program

About Us

Wittner is one of Australia’s most iconic fashion footwear brands, with over a century of heritage and a reputation for quality, style, and innovation. We’re not just about shoes, we’re about empowering confidence through design. With a strong retail presence and a growing digital footprint, Wittner continues to evolve, blending timeless craftsmanship with modern technology to deliver exceptional customer experiences.

Wittner is an Equal Opportunity Employer.