Social Director

Herd MSL; Sydney; On-site; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global AI Platform Marcel

Marcel Classes

Career Conversations program

Diversity and Inclusion initiatives

Job summary

Herd MSL, part of Publicis Groupe ANZ, is seeking a strategic-thinking Social Media Director in Sydney to lead a team of Social Media Managers/Executives and deliver integrated influencer strategies across campaigns. You will guide content solutions, manage clients and senior stakeholders, and drive opportunities to grow the Influential portfolio.

You will collaborate with agency and client partners to deliver high-impact content, lead briefs, and ensure seamless integration with media and

Qualifications

• Strategic thinking with social and influencer expertise.
• Proven client servicing and presentation skills.
• Experience leading Social Media Managers/Execs.

Responsibilities

• Implement social and influencer strategies and deliver high-quality content from concept to production.
• Lead and develop Social Managers and Executives to deliver innovative content solutions.
• Drive new business opportunities for Influential through agency and direct client engagement.
• Ensure project revenue and margins are up to date and maintained.
• Maintain knowledge of Influential solutions and how they integrate with media and creative teams.

Skills

Social strategy

People management

Client management

Stakeholder communication

Job description

Company Description

Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior‑led approach to flexibility. We are fun and fast-paced and thrive in a learning‑based culture.

The Role

We are looking for a strategic‑thinking Social Media Director to join our dynamic team of Thinkers & Makers at Influential. As a senior leader in the team, you’ll be responsible for managing a team of Social Media Managers/Execs to deliver integrated social and influencer strategies seamlessly into larger media and brand campaigns, drive new business opportunities, and identify growth and up‑sell potential across our suite of content and production services.

You will work collaboratively with all partners – agency, client and direct, to provide innovative and value‑based content solutions across a broad range of digital channels. You will act as a platform expert to guide clients and help inform decisions for content, lead the brief response process, and collaborate with different skillsets and capabilities.

This is a highly client/agency facing role, so we will be looking for solid client servicing experience and presentation skills. You must have proven skills in developing content strategies and presenting content solutions to meet brief objectives. You will be responsible for the daily management and ongoing development of your team.

General Responsibilities

• Implementing social and influencer strategies and delivering high-quality content from concept to production.
• Team leadership – ongoing development and management of Social Managers & Execs to push their thinking and deliver innovative content solutions.
• Drive new business opportunities for Influential through agency and direct client engagement.
• Ensure financials and project revenue are up to date, including maintaining profit margins.
• Knowledge of all aspects of our solutions across Influential and how we integrate with media and creative to provide holistic and seamless content experiences.

We Are Looking For Someone Who Has

• Social/Influencer agency experience, or experience in a similar role looking to pivot into social.

With a Proven Understanding Of

• The social media and influencer landscape, and how social plays a pivotal role in delivering business outcomes for brands.
• How to build case studies and communicate the effectiveness and impact of past campaigns to demonstrate capability and drive new business.
• Strong people management skills and effective communication skills.
• Client management and experience working with senior stakeholders.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you,

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.