Social Media Editor

News Corp Australia; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Publications access

Discounts

Onsite gym

Job summary

News Corp Australia is seeking a Social Media Editor for Escape to lead social media and video-driven travel coverage across platforms. You will manage editorial storytelling, grow audiences, and collaborate with travel journalists, photographers and videographers to deliver engaging content.

Ideal candidates have 3–5 years in a social media/video role, a passion for travel, and strong analytics to guide decisions.

Qualifications

• 3–5 years in a social media and video-led role, travel media preferred.
• Proficiency in data analytics and using insights to drive strategy.
• Strong communication with multiple stakeholders across teams.

Responsibilities

• Manage all social media accounts and video production pipeline.
• Provide growth strategies, best practices, and platform-specific tactics.
• Share social/video data with the team on a regular basis.
• Experiment with emerging platforms and new tools to boost reach and engagement.
• Create engaging content that resonates with travel audiences and meets deadlines.

Skills

Social media strategy

Video editing

Analytics

Stakeholder management

Content creation

Communication

Tools

Adobe Creative Suite

Job description

What's the role?

Reporting to the Content Editor, the Social Media Editor for Escape will ensure our social media channels capture the passion of our audience and that our content speaks to them and suits the platforms they are using.

What's the role?

Reporting to the Content Editor, the Social Media Editor for Escape will ensure our social media channels capture the passion of our audience and that our content speaks to them and suits the platforms they are using.

This is an opportunity to combine your passion for social media, video creation, audience development and travel to build travel engagement and foster audience growth.

Key Responsibilities

• Utilise social platforms to share, source and interact daily with our audiences. You’ll effortlessly strike the balance between content that informs, educates, entertains and creates conversation — all while managing and working towards strict deadlines and KPIs.
• Drive the best social and video travel coverage in the country — the person who takes the role needs to be a game-changer. You’ll have the responsibility over all of our social media accounts, and drive our editorial video production pipeline for onsite and social media channels, providing best practices, growth strategies, and innovative use of platform tools/functionality.
• Tell us about emerging platforms, developing trends and new tools before they become mainstream, all the while utilising content of the country’s best travel journalists, photographers, content creators and videographers and also your own original concepts.
• Introduce new and innovative ways to increase our social media and video footprint, through continually exploring new customer trends in social communication and interaction.
• Share social and video data with the Escape and wider travel teams on a regular basis.

Who are you?

• Ideally, have three to five years of industry experience in a similar social media and video-led role, with experience in travel media preferred.
• Travel in every form is your passion. Social media and video are your other passions, which makes you the go-to person for the best tactics to increase reach, engagement and referrals.
• You are data-led and are fluent in analytics, and know how to implement strategies based on data.
• Tiktok, Instagram Reels, Pinterest, YouTube and the next big thing, it doesn’t matter because you’re across it all and know exactly what it takes to get a reaction.
• You stay on top of the latest platforms, tools and social technology developments that enable us to engage readers and achieve business goals.
• Proficiency in Adobe Creative Suite programs (design and video editing skills are highly desirable).
• From making highly engaging videos to talking directly to our audience social media, you know when to have a light touch and when to be serious.
• You are a strong communicator and are able to work with multiple stakeholders across marketing, editorial and product teams.
• Take initiative to work on a range of projects, manage strict deadlines and be able to work independently.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our Benefits Include

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

Benefits

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.