Search and Emerging Platforms Specialist

News Corp Australia; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Publications access

Perks & discounts

Health & wellbeing

Time off options

Financial wellbeing

Job summary

News Corp Australia is seeking a Search and Emerging Platforms Specialist to boost visibility and conversions across search engines and AI-driven discovery platforms. You’ll work across metro and regional mastheads with journalists, producers and editors to optimise both breaking news and in-depth features.

You’ll contribute to content planning, researching and presenting deep dives for future large-scale content series, with a hybrid or flexible office arrangement across major Australian cities.

Qualifications

• Strong writing, spelling and grammar skills.
• Experience collaborating with editors and product teams.
• Understanding of search and discovery platforms.
• Ability to analyse traffic and make recommendations.
• Interest in current affairs and trends.

Responsibilities

• Work with Editorial and Product teams to ensure content appears on search engines and AI platforms.
• Advise journalists on headlines, copy and on-page elements for visibility.
• Troubleshoot technical and content issues when stories underperform.
• Analyse traffic and subscription data to guide content commissioning.
• Research trending topics and inform content optimisation for verticals.
• Report on trending topics daily and pitch stories for key verticals.
• Conduct newsroom training on SEO basics and best practices.

Skills

SEO

Digital journalism

Content strategy

Analytics

Story optimization

Job description

What's the role?

As our Search and Emerging Platforms Specialist, you’ll play a crucial part in increasing our visibility and conversion across search engines and AI-driven discovery platforms. You’ll be across our metro and regional masthead titles, working closely with journalists, producers and editors to optimise stories from breaking news articles to in-depth features. You’ll play a key role in content planning, researching and presenting deep dives for future large-scale content series.

As our Search and Emerging Platforms Specialist, you’ll play a crucial part in increasing our visibility and conversion across search engines and AI-driven discovery platforms. You’ll be across our metro and regional masthead titles, working closely with journalists, producers and editors to optimise stories from breaking news articles to in-depth features. You’ll play a key role in content planning, researching and presenting deep dives for future large-scale content series.

This role can be based in our Brisbane, Sydney, Adelaide or Melbourne office.

Key responsibilities

• Working closely with both Editorial and Product teams to ensure articles and other content will appear on search engines and LLM platforms.
• Providing advice to journalists and editors for optimising story headlines, body copy and other on-page elements in order to gain visibility on search engines.
• Troubleshoot issues in both technical and content elements when stories aren’t performing.
• Analyse traffic and subscription performance data to provide recommendations for future content commissioning.
• Analyse competitor content to provide recommendations to influence visibility, click-through rate and subscription acquisition.
• Research and present deep dives into trending issues being discussed online, finding ways to inform content optimisation and commissioning.
• Report daily on trending topics across search, AI and social media, pitching stories for key verticals like Business, Education and Health.
• Run newsroom training sessions on SEO basics and best practices.

Who are you?

• Exceptional writing, spelling and grammar skills
• Able to work collaboratively with stakeholders of all levels
• Genuine interest and passion for issues and current affairs affecting everyday Australians.
• Stay on top of social media trends across Facebook, Instagram, Reddit, TikTok and beyond
• Able to identify a trending story and why it would resonate with readers
• Digital newsroom experience preferred
• SEO experience preferred

What’s in it for you?

• Work with a passionate and lively team (based in Brisbane, Melbourne, Sydney and Adelaide).
• Working with Australia’s largest digital and print news publisher network.
• Flexible office days (3 days in office, 2 days at home)
• Ongoing training and development

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our Benefits Include

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

Benefits

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category

State & Community Mastheads